Brand & Product Strategy Director

Ariens Co.

United States

Hybrid

USD 170,000 - 230,000

Full time

6 days ago

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Benefits offered by this job

Medical, Dental, Vision Insurance

401(k) match

Onsite health clinic

Paid holidays

Job summary

AriensCo seeks a Director of Marketing & Product Management to lead the Ariens Brand portfolio, including lawn and snow categories. You will craft multi-channel go-to-market strategies, drive innovative marketing initiatives, and steward the brand across traditional and digital channels.

The role blends strategic leadership with hands-on execution in a hybrid setup based in Brillion, WI. Key responsibilities include portfolio direction, GTM strategy, and leading a marketing team to grow market

Qualifications

Bachelor's degree in Marketing, Business, or related field.
10+ years in marketing, product management, brand management, or related disciplines.
Proven expertise in advertising concepts, content generation, digital marketing, analytics and reporting.

Responsibilities

Own the strategic direction of the product portfolio and lifecycle management.
Develop and execute integrated go-to-market strategies for national retailers and dealer partners.
Lead a high-performing product marketing team with clear priorities and strong execution.
Drive brand awareness, sales, and profitability through marketing initiatives.
Collaborate with product development to shape industry-leading product solutions.