Brand Partnerships Lead: Creative Strategy & Activation

Penske Media Corporation; New York (NY); On-site; USD 95,000 - 110,000; Full time

Benefits offered by this job

Healthcare benefits (PMC)

Flexible Spending Accounts

Life Insurance

401(k) with Employer match

Employee Assistance Program

Parental Leave

Employee discounts

Job summary

Dick Clark Productions is seeking a Manager, Creative Strategy & Activation to shape and deliver brand partnerships, from pitch development through flawless campaign delivery. You will blend creative thinking with day-to-day project ownership across pre-sale concepting, deal scoping, and post-sale activation, collaborating with Sales and senior leadership in LA or NYC.

The role requires 2-4 years in brand partnerships, strong creative instincts, and solid project management, with experience

Qualifications

• 2-4 years of experience in brand partnerships, sponsorships, integrated marketing, or a related field, with exposure to both pitch/strategy work and delivery/execution
• Strong creative instincts paired with solid project management skills
• Experience managing multiple projects and deadlines simultaneously in a cross-functional environment
• Comfortable presenting ideas and updates to internal stakeholders and, at times, clients
• Excellent written and verbal communication skills

Responsibilities

• Develop insight-driven creative concepts and presentation materials for prospective brand partner pitches
• Partner with Sales and Creative Strategy leadership to translate client briefs and RFPs into clear, compelling pitch decks and narratives
• Contribute original ideas to the department's creative approach for partnership opportunities
• Support client and prospect meetings, presenting creative concepts as needed in collaboration with the Sales lead
• Work with cross-functional teams to help scope deal deliverables that are creative, realistic, and aligned to budget and timeline
• Partner with Leadership and Sales on deal level P&L creation and management
• Flag resourcing or feasibility risks early in the deal-shaping process
• Draft and maintain deal documentation, scopes of work, and creative briefs
• Own day-to-day execution of assigned partnerships from kickoff through campaign wrap
• Build and manage project timelines, coordinating across all cross functional teams including events, programming, branded content, talent and social
• Track deliverables against what was sold, proactively surfacing issues before they become problems
• Create post-campaign recaps, performance reporting, and case study development
• Serve as a day-to-day point of contact for partner-facing questions on assigned accounts
• Partner with the AVP and department leadership to identify process improvements across the pre- to post-sale workflow

Skills

Brand partnerships

Creative thinking

Project management

Presentation skills

Written & verbal communication

Job description

Dick Clark Productions is seeking a Manager, Creative Strategy & Activation to shape and deliver brand partnerships, from pitch development through flawless campaign delivery. You will blend creative thinking with day-to-day project ownership across pre-sale concepting, deal scoping, and post-sale activation, collaborating with Sales and senior leadership in LA or NYC.

The role requires 2-4 years in brand partnerships, strong creative instincts, and solid project management, with experience