Brand Narrative Lead & Thought Leadership Editor

Nashville Public Radio; New York (NY); Hybrid; USD 89,000 - 146,000; Full time

Job summary

Nixon Peabody LLP is seeking an Editorial Lead and Brand Storyteller to translate the firm’s work and legal knowledge into compelling narratives across digital and print platforms. The role blends content strategy, writing, and editorial review to strengthen market position and client engagement.

The hybrid position collaborates with attorneys, marketing, and business development to produce on‑brand content, manage calendars, and optimize for search performance while ensuring adherence to brand

Qualifications

• 8-10 years of marketing or communications experience, preferably within a law firm or professional services environment.
• Bachelor’s Degree required. Work experience in lieu of a degree will be considered.
• Proficiency with the Chicago Manual of Style or comparable editorial style guides, with the ability to adapt to and maintain the firm's brand.
• Ability to describe precise, occasionally complex details of legal practice in plain language for a non-expert audience.
• Strong working knowledge of SEO best practices, including keyword research, on-page optimization, metadata, internal linking, and content structure for search performance.
• Familiarity with how content performs across traditional search engines and emerging AI-powered search platforms, and ability to optimize accordingly.
• Excellent communication skills, both verbal and written.
• Excellent proofreading skills. Knowledge of proper grammar, spelling and language usage, as well as standard business correspondence best practices.
• Ability to prioritize work to balance multiple projects and deadlines with minimal supervision.

Responsibilities

• Collaborate with Marketing and Business Development colleagues to develop and execute content for the firm’s website, practices, industries, and other channels.
• Serve as a trusted editorial partner to attorneys firmwide, guiding content through the editorial process and maintaining high editorial standards with an expert audience.
• Review and edit client alerts, articles, and other thought leadership content prior to publication, evaluating for brand alignment, web style, SEO, and depth.
• Flag content issues, including legal, reputational, or editorial concerns, and elevate for timely resolution before publication.
• Research, write, and edit timely, on-brand content—including thought leadership, website content, client stories, presentations, video scripts, brochures.
• Develop marquee thought leadership that creates visibility for the firm and its key industries, and partner with marketing colleagues on campaigns.
• Interview attorneys and subject‑matter experts to translate their legal insight into thought leadership.
• Manage editorial calendars across practices and industries, ensuring a cadence of high‑quality content.

Skills

Editorial leadership

Content strategy

Strong writing

SEO optimization

Stakeholder collaboration

Attorneys coordination

Education

Bachelor’s Degree

Tools

Sitecore

Microsoft Word

Excel

Job description

Nixon Peabody LLP is seeking an Editorial Lead and Brand Storyteller to translate the firm’s work and legal knowledge into compelling narratives across digital and print platforms. The role blends content strategy, writing, and editorial review to strengthen market position and client engagement.

The hybrid position collaborates with attorneys, marketing, and business development to produce on‑brand content, manage calendars, and optimize for search performance while ensuring adherence to brand