Brand Narrative Architect & Content Strategy Lead

Pellamn; Urbandale (IA); On-site; USD 65,000 - 90,000; Full time

Job summary

Pella is seeking a Content and Editorial Strategist to define how brand messaging is expressed through content. You will turn brand strategy into clear narratives, content priorities, and editorial direction across channels to ensure consistency and impact.

Responsibilities include setting editorial priorities, translating brand messaging into narratives, and partnering with cross-functional teams to align content with campaign strategy and execution plans.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or related field (or equivalent experience).
• 5+ years of experience in content strategy, editorial, or brand storytelling.
• Experience developing content strategies across multiple channels and formats.
• Strong ability to translate brand strategy into clear, actionable content direction.
• Excellent writing, editing, and storytelling skills.
• Ability to work across teams and guide work without direct ownership of all execution.

Responsibilities

• Define content strategy and editorial direction aligned to brand and campaign priorities
• Translate brand messaging into clear narratives, themes, and content frameworks
• Establish what content should be created, why it matters, and how it connects across channels
• Set editorial priorities and guide how content supports broader marketing efforts
• Partner cross functionally to ensure content is aligned to campaign strategy and execution plans
• Guide content development to ensure clarity, quality, and consistency of voice and storytelling
• Ensure content works as a connected system, not one-off assets across channels and touchpoints
• Identify opportunities to simplify, scale, or improve content based on performance and needs
• Collaborate with stakeholders to ensure timely delivery

Skills

Content strategy

Editorial

Brand storytelling

Writing

Cross-functional collaboration

Education

Bachelor's degree or equivalent experience

Job description

Pella is seeking a Content and Editorial Strategist to define how brand messaging is expressed through content. You will turn brand strategy into clear narratives, content priorities, and editorial direction across channels to ensure consistency and impact.

Responsibilities include setting editorial priorities, translating brand messaging into narratives, and partnering with cross-functional teams to align content with campaign strategy and execution plans.