Brand Narrative Architect & Content Strategy Lead

Pella Corporation; Pella (IA); On-site; USD 70,000 - 95,000; Full time

Job summary

Pella Corporation in Pella, IA, seeks a Content and Editorial Strategist to translate brand strategy into clear narratives and editorial direction across channels. You will define content priorities, guide storytelling, and ensure a connected content system aligned with campaign goals.

The role requires 5+ years in content strategy and exceptional writing/editing skills, with the ability to collaborate across teams and drive consistent brand voice.

Qualifications

• 5+ years of experience in content strategy, editorial, or brand storytelling.
• Experience developing content strategies across multiple channels and formats.
• Strong ability to translate brand strategy into clear, actionable content direction.
• Excellent writing, editing, and storytelling skills.
• Ability to work across teams and guide work without direct ownership of all execution.

Responsibilities

• Define content strategy and editorial direction aligned to brand and campaign priorities.
• Translate brand messaging into clear narratives, themes, and content frameworks.
• Establish what content should be created, why it matters, and how it connects across channels.
• Set editorial priorities and guide how content supports broader marketing efforts.
• Partner cross functionally to ensure content is aligned to campaign strategy and execution plans.
• Guide content development to ensure clarity, quality, and consistency of voice and storytelling.
• Ensure content works as a connected system, not one-off assets across channels and touchpoints.
• Identify opportunities to simplify, scale, or improve content based on performance and needs.

Skills

Content strategy

Editorial direction

Brand storytelling

Cross-functional collaboration

Writing and editing

Team guidance without ownership

Education

Bachelor’s degree in marketing, communications, journalism, or related field

Job description

Pella Corporation in Pella, IA, seeks a Content and Editorial Strategist to translate brand strategy into clear narratives and editorial direction across channels. You will define content priorities, guide storytelling, and ensure a connected content system aligned with campaign goals.

The role requires 5+ years in content strategy and exceptional writing/editing skills, with the ability to collaborate across teams and drive consistent brand voice.