Brand Content Strategy Lead

Pella Corporation; Urbandale (IA); On-site; USD 65,000 - 95,000; Full time

Job summary

Pella Corporation in Pella, IA is seeking a Content & Editorial Strategist to translate brand strategy into clear narratives and editorial direction across channels. You will set content priorities, guide storytelling, and ensure consistency of voice to support marketing campaigns.

The role emphasizes partnering across teams to develop intentional, connected content systems that scale and improve with performance insights.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or related field (or equivalent experience).
• 5+ years of experience in content strategy, editorial, or brand storytelling.
• Experience developing content strategies across multiple channels and formats.
• Strong ability to translate brand strategy into clear, actionable content direction.
• Excellent writing, editing, and storytelling skills.
• Ability to work across teams and guide work without direct ownership of all execution.

Responsibilities

• Define content strategy and editorial direction aligned to brand and campaign priorities
• Translate brand messaging into clear narratives, themes, and content frameworks
• Establish what content should be created, why it matters, and how it connects across channels
• Set editorial priorities and guide content supports broader marketing efforts
• Partner cross functionally to align content with campaign strategy and execution plans
• Guide content development for clarity, quality, voice, and storytelling
• Ensure content works as a connected system across channels
• Identify opportunities to simplify, scale, or improve content based on performance

Skills

Content strategy

Editorial direction

Brand storytelling

Writing

Editing

Cross-functional collaboration

Communication

Education

Bachelor’s degree in marketing, communications, journalism, or related field (or equivalent experience)

Job description

Pella Corporation in Pella, IA is seeking a Content & Editorial Strategist to translate brand strategy into clear narratives and editorial direction across channels. You will set content priorities, guide storytelling, and ensure consistency of voice to support marketing campaigns.

The role emphasizes partnering across teams to develop intentional, connected content systems that scale and improve with performance insights.