Brand & Menu Strategy Lead

Papa John's USA, Inc.; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Papa Johns USA, Inc. is seeking a Manager, Brand & Menu Strategy to drive category development and execution for USA products. You will own revenue targets and apply strong knowledge of US market dynamics to innovate and enhance Papa John’s brand and menu.

You will work with Culinary, Consumer Insights, Supply Chain, Operations and Finance to turn concepts into market-ready offerings, leading tests, analyses, and go-to-market strategies with cross-functional partners.

Qualifications

• 3–6 years minimum marketing experience.
• Bachelor’s degree in Business Administration, Marketing, or related field required.
• Willingness to travel up to 25%.

Responsibilities

• Synthesize insights to deliver recommendations on category development.
• Develop category analyses and insight-driven innovations.
• Lead a guest- and insight-driven innovation pipeline to meet strategic objectives.
• Create differentiated product concepts and positioning with cross-functional teams.
• Build business cases and support leadership sell-in for new products.

Skills

Analytical Skills

Planning & Prioritization

Financial & Business Acumen

Communication

Problem Solving

Cross-functional Collaboration

Leadership

Education

Bachelor’s degree in Business Administration, Marketing, or related field

Job description

Papa Johns USA, Inc. is seeking a Manager, Brand & Menu Strategy to drive category development and execution for USA products. You will own revenue targets and apply strong knowledge of US market dynamics to innovate and enhance Papa John’s brand and menu.

You will work with Culinary, Consumer Insights, Supply Chain, Operations and Finance to turn concepts into market-ready offerings, leading tests, analyses, and go-to-market strategies with cross-functional partners.