Brand & Menu Innovation Designer

Aramark; Chapel Hill (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

Aramark is seeking a Marketing Analyst to support category and brand innovation across retail, residential dining, and catering channels. You will help develop end-to-end programs, gather stakeholder feedback, and translate insights into actionable marketing initiatives.

The role emphasizes cross-functional collaboration, program activation, and ongoing optimization to drive growth. A bachelor’s degree in marketing or related field and solid communication skills are required, with Photoshop

Qualifications

• 1–3 years in product, program or menu development in food service.
• Experience building marketing capacity and tools in a complex marketing/sales env.
• Bachelor's degree or equivalent in marketing, nutrition, food science or business.
• Strong project management leading cross-functional teams in a matrix org.
• Excellent written and oral communication skills; strong presentation ability.
• Photoshop proficiency preferred.

Responsibilities

• Supports development of category and brand strategies for retail, residential and catering channels.
• Plans annual marketing plan with strategies and tactics for focus categories and brands.
• Assists in creation/repositioning of menu categories and brands, including environment and trade dress.
• Manages development, training materials, rollout plans, and tools with Growth and Global Operating Excellence.
• Collaborates with product development, marketing operations, supply chain, sustainability, health and wellness, sales to launch and improve focus categories and brands.
• Supports programs, promotions and annual activation initiatives; tracks results and manages budgets and timelines.

Skills

Marketing experience

Product/program/menu development

Cross-functional collaboration

Strong communication

Project management

Education

Bachelor's degree in marketing, nutrition, food science or business

Tools

Photoshop

Job description

Aramark is seeking a Marketing Analyst to support category and brand innovation across retail, residential dining, and catering channels. You will help develop end-to-end programs, gather stakeholder feedback, and translate insights into actionable marketing initiatives.

The role emphasizes cross-functional collaboration, program activation, and ongoing optimization to drive growth. A bachelor’s degree in marketing or related field and solid communication skills are required, with Photoshop