Brand Marketing Manager - USA (East Coast) Sales & Marketing US

Teton.ai; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Teton.ai is seeking a talented Brand Marketing professional to lead their strategy and campaigns in a high-growth environment. The role involves crafting creative campaigns, maintaining brand identity, and collaborating with cross-functional teams to enhance healthcare delivery. This opportunity offers competitive salary and a chance to impact healthcare with innovative technology.

Benefits

Competitive Salary and stock options

State-of-the-art technology

Learning-focused work environment

Qualifications

• 4+ years of brand marketing experience in a high-growth B2B environment, ideally healthcare.
• Excellent written and visual communication skills.
• Proficiency in brand and content creation tools.

Responsibilities

• Lead the development of Teton’s brand strategy, ensuring alignment with company goals.
• Craft and run creative brand campaigns to elevate awareness.
• Develop metrics to track brand performance.

Skills

Storytelling

Project Management

Analytical Mindset

Creative Instincts

Tools

Adobe Creative Suite

Canva

Job description

About Teton

Teton is building the foundational data layer for the point of care — using real-time, multimodal AI to generate a digital twin of the patient and care environment. Our proprietary computer-vision system enables staff to automate documentation, proactively manage resident acuity, and streamline workflows across entire facilities. Our platform delivers unprecedented access to real-time data insights, empowering healthcare providers with actionable intelligence to enhance decision-making and elevate care delivery.

Key Responsibilities

• Lead the development and execution of Teton’s brand strategy, positioning, and voice, ensuring alignment with company mission, values, and growth goals.

• Craft and run creative brand campaigns that elevate awareness and engagement across priority audiences — from healthcare operators, residents, and broader industry stakeholders.

• Own and steward Teton’s brand identity, maintaining visual and verbal consistency across all touchpoints — including website, campaigns, events, sales collateral, and internal communications.

• Drive content strategy and production across formats (e.g., blog posts, case studies, videos, thought leadership), in partnership with design, product marketing, and external creators.

• Build and manage a social media presence that reflects our brand values, supports community engagement, and amplifies key content and initiatives.

• Develop, track, and report on brand performance metrics (e.g., brand awareness, sentiment, engagement, and affinity), providing insights and actionable recommendations for ongoing improvement.

• Establish and maintain brand guidelines and centralized brand assets, ensuring internal alignment and ease of use across teams.

• Collaborate cross-functionally with product, sales, performance and product marketing, and leadership to ensure brand execution supports broader commercial goals and go-to-market priorities.

• Support external-facing initiatives, including media partnerships, PR, and thought leadership efforts to strengthen brand visibility and industry credibility.

What We’re Looking For

• 4+ years of brand marketing experience, ideally in a high-growth B2B environment or within the healthcare/tech sector.

• Strong storytelling and creative instincts, with the ability to translate technical products into compelling, human narratives that resonate across personas.

• Proven track record leading end-to-end brand campaigns, from concept and execution through to measurement and iteration.

• Excellent written and visual communication skills, with fluency in developing content across channels and audiences.

• Proficiency with brand and content creation tools, such as Adobe Creative Suite, Canva, and CMS platforms; working knowledge of SEO and content distribution best practices.

• Analytical and insights-driven mindset, with experience tracking brand metrics (e.g., awareness, sentiment, engagement) and using them to inform strategy.

• Strong project management skills, capable of juggling multiple initiatives while maintaining high quality and attention to detail.

• Collaborative, low-ego team player who thrives in an interdisciplinary environment and enjoys partnering with product, design, and GTM teams.

• Resourceful, adaptable, and self-motivated, with a bias for action and the ability to operate effectively in a fast-moving, ambiguous startup setting.

• Bonus: Experience with brand sentiment analysis, PR/media relations, or B2B content tailored to different stages of the buyer journey.

Applicants must be authorized to work in the United States.

What We Offer

• Competitive Salary and participation in our warrant program (stock options).

• Work with state-of-the-art technology in a pioneering field.

• A vibrant, learning-focused work environment.

• A role where you can make a significant impact on healthcare delivery.

What It’s Like Working at Teton

We’re a growing team of extremely hard-working and talented people. The learning curves are steep, and expanding your skill set is not just encouraged — it’s expected. It’s a hands-on environment where you’ll be challenged, supported, and constantly learning. We’re looking for people who believe in our long-term mission and value ownership and entrepreneurship over a typical 9–5 job. If you’re looking for a ride — not just a role — come join us.