Brand Marketing Manager - RTD

GALLO; Modesto (CA); Hybrid; USD 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Medical and dental coverage

401k plans

Profit sharing

Pet insurance

Employee wine shop

Zusammenfassung

GALLO is seeking a Brand Marketing Manager, Ready-to-Drink, to shape strategy, growth, and brand equity for a high-impact line. You will partner with senior leaders, cross-functional teams, and agencies to translate insights into integrated plans.

The role involves managing advertising, partnerships, and budgets while balancing profitability with long-term brand health. You will collaborate with sales and regional marketing, travel up to 50% for in-market work, and drive 360 media plans across

Qualifikationen

• Bachelor’s degree in marketing, communications, or related field with relevant experience.
• Brand management experience required.
• Willingness to travel up to 50% and support in-market efforts.

Aufgaben

• Lead annual business reviews and influence brand planning.
• Develop advertising, media, partnerships, commerce programs, and activations.
• Manage budgets and evaluate ROI to inform P&L decisions.
• Collaborate with sales, planning, and distributors to deliver coordinated programs across channels.

Kenntnisse

Brand management

Cross-functional leadership

Agency management

Media planning

Budget management

Analytics

Social media planning

P&L experience

Ausbildung

Bachelor’s degree in Marketing or related field

Master’s degree preferred in marketing or related field

Tools

IRI/Circana data systems

Jobbeschreibung

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Location: Modesto, CA, US, 95354 Dallas, TX, US, 75201 Irving, TX, US, 75039

Work Category:Hybrid Telecommute, Hybrid Telecommute

Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo’s diverse portfolio of both owned and imported spirits includes standouts like High Noon, Four Roses Bourbon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy. Find the full portfolio here .

View our Corporate Values and Mission Statement here.

Location: Modesto, CA (Requires 3 days per week onsite) or Irving/Dallas, TX (Requires 4 days per week onsite)

A Taste of What You'll Do

As Brand Marketing Manager, Ready-to-Drink, you will help shape the strategy and growth of a high-impact brand. Partnering with senior marketing leaders, cross-functional teams, and agency partners, you will transform consumer, customer, channel, and competitive insights into integrated plans that strengthen brand equity and improve performance.

You will lead the annual business review, influence brand planning, and guide the development of advertising, media, partnerships, commerce programs, and brand activations. You will steward the Brand Universe, creative platform, communications strategy, and consumer experience while ensuring every initiative remains aligned with the brand’s objectives and target audience.

Using strong business and financial acumen, you will manage the day-to-day advertising and promotion budget, evaluate marketing effectiveness and ROI, recommend investment trade-offs, and support P&L decisions. You will also identify pricing, portfolio, and go-to-market opportunities that balance near-term profitability with long-term brand health.

Success in this role requires close partnership with sales, sales planning, regional marketing, commerce marketing, distributors, retailers, and subject-matter experts. You will create compelling selling materials, confidently communicate brand plans, gather marketplace insights, and help teams deliver coordinated programs across channels.

You will bring curiosity, ownership, and an innovative mindset to the work. From testing emerging marketing methods to mentoring other brand marketers, you will help build capabilities that support the continued growth of Gallo’s Spirits portfolio.

What You'll Need

• Master's degree plus 3 years of marketing, media or communications experience including at least 2 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of marketing, media or communications experience including at least 3 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility; OR Master’s degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility; OR High school diploma or state-issued equivalency certificate plus 7 years of marketing, media or communications experience including at least 4 years of Beer or Spirits experience reflecting increasing levels of responsibility.
• Brand management experience.
• Required to travel up to 50% of the time to designated business locations and to support in-market expectations in order to effectively perform essential job responsibilities.
• Knowledge of the on-premise channel.
• Experience managing multiple external agencies/partners across a variety of disciplines including creative, media, PR and experiential.
• Experience owning 360 media plans with robust budgets.
• Strong analytical & financial acumen.
• Ability to influence management, lead cross-functional teams, and work through others.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You'll Stand Out

• Master's degree plus 5 years of marketing, media, or communications experience including at least 3 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of marketing, media, or communications experience including at least 3 years of beer or spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility OR Master’s degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility.
• Experience Managing a P&L. Experience working in an agile environment. Solid understanding of 3-tier distribution system. Trained in data systems (IRI/Circana) with the ability to analyze data and translate data into insights.
• Ability to prioritize tasks and guide team in effective delivery of projects. Knows how and when to elevate for Sr manager/director feedback. Exceptional organization and project management skills - Experience managing complex project lists, priorities, and budgets with a focus on building brand equity. Experience training and developing Jr level brand marketers in executing brand and organizational objectives.
• Experience collaborating and influencing internal and external partners, managing large media budgets, writing agency briefs, developing content strategy across integrated campaigns, guiding media agency through National and local plan strategy development and execution, development of paid and organic social content calendars, influencer campaigns, experiential event strategy & execution, as well as earned media (PR) tactic evaluation. Solid understanding of media channel strategies and tactics including TV, social, digital. Demonstrates a genuine desire and passion for the alcohol industry.

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case-by-case basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
• It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.