Brand Marketing Manager | Biossance

Thg Plc; New York (NY); Hybrid; USD 110,000 - 127,000; Full time

Benefits offered by this job

Hybrid work NYC

401K matching

PTO

Disability insurance

Employee discounts

Job summary

THG is seeking a Senior Brand Marketing Manager in New York to translate brand strategy into integrated campaigns across product launches, retail moments, and cultural activations. You will lead cross-functional teams with VP of Marketing, coordinating product marketing, retail marketing, social, influencer, and creative partners to drive impact.

The ideal candidate has 7+ years in beauty or lifestyle marketing, a proven ability to manage complex campaigns, and a proactive, data-driven approach.

Qualifications

• 7+ years of experience in brand or integrated marketing (beauty, skincare, or lifestyle preferred).
• Experience translating brand or product direction into go-to-market plans.
• Proven track record managing complex, cross-functional campaigns.
• Proactive, self-directed with strong decision-making.
• Experience managing PR agencies, creatives, and external partners.
• Understanding of prestige beauty retail dynamics (e.g., Sephora).
• Excellent written, verbal, and presentation skills.
• Bachelor’s degree in Marketing or related field or equivalent experience.

Responsibilities

• Translate brand and product strategy into campaign briefs, messaging, channels, and timelines.
• Lead end-to-end product launches, seasonal moments, and retail activations.
• Coordinate cross-channel storytelling with PR, social, influencer, retail, and digital teams.
• Develop GTM decks, content calendars, and campaign materials for partners.
• Manage cross-functional workstreams and maintain momentum across teams.

Skills

Brand marketing

Campaign management

Cross-functional leadership

Go-to-market planning

Performance analytics

Strategic thinking

Education

Bachelor's degree in Marketing or related field

Job description

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

Why be a Brand Marketing Manager at THG Beauty?

Biossance is a pioneering clean beauty brand built on biotechnology, efficacy, and sustainability. Powered by sugarcane-derived squalane and cutting-edge science, Biossance delivers high-performance skincare that’s safe for people and the planet. Available at Sephora and leading global retailers, Biossance continues to drive innovation within prestige skincare - where Beauty Meets Biotech.

The Senior Brand Manager turns Biossance’s brand and product priorities into integrated campaigns that are delivered with clarity, consistency, and impact. Working in close partnership with the VP of Marketing, this person translates strategic direction into actionable go-to-market plans and leads execution across product launches, retail moments, and cultural activations.

This is a high-ownership role for a proactive, organized marketer who can bring cross-functional partners together, anticipate needs, and keep complex work moving. The right person will exercise sound judgment, bring forward recommendations, and take initiative within the agreed strategy and priorities.

You’ll partner with Product Marketing, Retail Marketing, Social, Influencer Marketing, Creative, eCommerce/Growth, International, Operations, and external agencies. You’ll also manage Biossance’s strategic nonprofit partnership with Oceana, coordinating relevant campaign storytelling and activations.

As Brand Marketing Manager, you’ll:

Go-To-Market Planning & Campaign Execution

• Translate brand and product strategy into campaign briefs, messaging frameworks, channel plans, timelines, and execution roadmaps.
• Lead day-to-day execution of priority product launches, seasonal moments, and retail activations from planning through post-campaign review.
• Coordinate cross-channel storytelling across PR, social, influencer, retail, and digital channels, ensuring teams are aligned on campaign direction and deliverables.
• Develop go-to-market decks, content calendars, and campaign materials that provide partners with clear direction.
• Bring forward recommendations to strengthen campaign execution and consumer engagement.
• Flag risks and dependencies early, resolve issues where possible, and elevate decisions with proposed solutions.

PR, Partnerships & Cultural Activations

• Manage the day-to-day relationship with PR agency partners, providing clear direction, priorities, and feedback.
• Coordinate earned media strategy, seeding initiatives, and press moments tied to launches and brand campaigns.
• Support the planning and execution of experiential programs and cultural activations that strengthen brand visibility and consumer engagement.
• Manage Biossance’s partnership with Oceana, including annual programming, campaign integration, event activations, and cross-functional coordination.
• Ensure the brand’s sustainability commitments and nonprofit initiatives are integrated authentically into relevant marketing storytelling.

Cross-Functional Partnership

• Lead cross-functional campaign workstreams through influence, creating clarity on plans, owners, decisions, and deadlines.
• Partner with Product Marketing, Retail Marketing, Social, Influencer Marketing, Creative, eCommerce/Growth, International, and Operations to deliver coordinated work.
• Serve as the day-to-day point person who keeps partners informed, follows through on decisions, and maintains momentum across teams.
• Coordinate with International markets to support consistent global campaigns while enabling thoughtful local adaptation.
• Manage campaign timelines, approvals, deliverables, and budgets to ensure high-quality work is delivered on time.
• Present campaign plans, progress, and performance takeaways to the VP of Marketing and other senior partners.

Performance & Optimization

• Establish campaign objectives and KPIs in partnership with the VP of Marketing and channel leads.
• Track campaign performance across channels and summarize key learnings and opportunities.
• Support budget management and ROI tracking to help the team understand how marketing investments are performing.
• Use campaign results and partner feedback to recommend practical improvements to future execution.

What skills and experience do I need for this role?

• 7+ years of relevant experience in brand or integrated marketing, ideally in beauty, skincare, or lifestyle.
• Experience translating brand or product direction into go-to-market plans and delivering integrated campaigns from planning through execution and evaluation.
• A track record of independently managing complex, cross-functional campaigns and driving work forward through influence, including with partners who do not report directly to you.
• A proactive, self-directed approach: you anticipate what is needed, bring forward recommendations, follow through, and keep work moving without relying on detailed day-to-day direction.
• Experience managing PR agencies, creative partners, or other external vendors.
• Experience supporting partnerships, experiential marketing, or purpose-driven brand initiatives.
• Understanding of the prestige beauty landscape and retail marketing cadence, including Sephora.
• Strong organization and attention to detail, with the ability to manage multiple stakeholders, priorities, and deadlines.
• Sound judgment and the ability to identify risks, solve problems, and know when to elevate.
• Comfort interpreting campaign performance metrics and using them to inform recommendations.
• Excellent written, verbal, and presentation skills.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.

What’s in it for me?

• Salary: $110,000 to $127,000 based on experience
• Hybrid Work Model - NYC, 3 days office/2 days home
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.