Brand Marketing Manager

Belmont Park Village; Elmont (NY); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

35 days PTO + holidays

Medical, dental, vision

401(k) match

Employee Assistance Program

Referral bonus

Job summary

Belmont Park Village in New York is seeking a dynamic Retail Marketing Lead to execute the retail strategy across our luxury village and partner activations. You will drive footfall to the Village and boutiques while enhancing guest immersion and dwell time.

You will own end-to-end activations, manage budgets, and report on KPIs; collaborate with UBS Arena, NY Islanders, and Belmont Park racetrack to maximize impact.

Qualifications

• Marketing degree or equivalent qualifications.
• Experience developing integrated communications plans and briefs.
• Background in multi-brand and department store environments; owning events from concept to delivery.
• Deep expertise in the Long Island and Metro New York area.
• Proven track record of executing marketing strategy to drive KPI targets.
• Fluency with briefs and RACI.
• Comfortable with ambiguity; able to influence change in matrixed environments.
• Excellent project management; able to plan and execute multiple projects.
• Strong interpersonal skills with internal and external partners.
• Proficient in Microsoft Office.

Responsibilities

• Execute the Village's retail marketing strategy including brand openings and activations.
• Drive qualified footfall to the Village and boutiques; boost dwell time.
• Strengthen brand partner trust by identifying needs and improving performance.
• Plan retail marketing activations and immersive experiences with cross-functional teams.
• Coordinate opportunities with UBS Arena, NY Islanders, Belmont Park racetrack.
• Manage activations end-to-end; conduct after-action reviews.
• Oversee the retail marketing budget and activation costs.
• Prepare KPI and ROI reporting; suggest improvements.
• Analyze brand performance; identify opportunities to impact results.
• Collaborate with local and Central teams for consistency; share best practices.
• Organize and direct teams supporting activations.

Skills

Marketing degree

Integrated plans

Multi-brand

Event ownership

Long Island NY

KPI tracking

RACI

MS Office

Stakeholder mgmt

Audience insight

Education

Marketing degree or equivalent qualifications

Tools

Microsoft Office

Job description

What you will be doing

• Being responsible for the execution of the retail marketing strategy for the Village, including brand openings, activations and guest experience.
• Ensuring all programs ladder up to the overarching objective of driving qualified footfall into the Village and boutiques, along with the added objective for Village activations and events that encourage dwell time and immersion in the experience.
• Reinforcing the trust of our brand partners by identifying future business needs and implementing strategies to enhance their performance.
• Planning retail marketing commercial activations and immersive experiences in partnership with Retail, Public Relations, Visual Merchandising and Hospitality, highlighting unbelievable product finds and reinforcing our unique proposition as a retail destination.
• Acting as the point person for execution of cross-campus visitor opportunities and unexpected communication programs, working closely with our partners at UBS Arena, NY Islanders and the Belmont Park racetrack.
• Managing activations from end-to-end, ensuring they are memorable and best-in-class; conducting after-action reviews in order to document our learnings and successes.
• Managing the retail marketing budget and monitoring the costs of each event.
• Preparing insightful reporting for each activation, including the achievement of KPIs, return on investment and suggestions for continuous improvement.
• Analyzing the brands’ performance, identifying opportunities and impact on the business’ results in coordination with Retail, Marketing, Hospitality teams and other departments.
• Collaborating with the local and Central teams to ensure consistency and full alignment with the guiding principles and the objectives of the business, ensuring best practices from other Villages have been incorporated.
• Organizing and providing direction to the teams supporting retail marketing activations.

What makes you special

Every colleague is an entrepreneur at heart and this drives our organizational culture, which values invention, innovation and risk‑taking. To be successful with us, you’ll have:

• A Marketing degree or equivalent qualifications.
• Experience in developing integrated communications plans and briefs, ideally in the luxury sector.
• A background in multi‑brand and department store environments is ideal, with experience owning and executing events from concept through delivery.
• Deep expertise in the Long Island and Metro New York area.
• A proven track record of successful execution of marketing strategy to drive the agreed‑upon KPIs.
• Fluency with business tools such as briefs, RACI.
• Comfortable with ambiguity and ability to influence change in matrixed environments.
• Excellent project management skills, with the ability to both plan and execute multiple projects simultaneously; strong organizational and prioritization skills.
• Strong interpersonal skills and comfort working with multiple departments internally, with external partners/brands and agencies.
• Computer literate and high proficiency with Microsoft Office.
• Strong understanding of different audiences and customer behaviors.
• Ability to work holidays, evenings, and weekends on a rotational basis and according to the activation calendar.
• Fluency in English; any other languages would be advantageous.

About Us

Belmont Park Village brings an elevated luxury shopping experience to metro New York. As the newest addition to The Bicester Collection, this open‑air destination blends world‑class designer fashion, delicious dining, irresistible year‑round savings, and exceptional guest services.

Whether you’re coming from the city or from Long Island, the Village is conveniently located at the Queens‑Nassau County border. With Long Island Railroad service from Grand Central and Penn Station in just 35 minutes, plus quick access from both JFK and LaGuardia airports, arrival is effortless for local shoppers and travellers.

Belmont Park Village is located on the iconic Belmont Park campus. Adjacent to the Village is UBS Arena, home of the New York Islanders and a premier venue for concerts and entertainment, as well as the legendary Belmont Park Racetrack, host of the prestigious Belmont Stakes.

Together, these destinations create a dynamic environment where heritage, style, sport, and entertainment meet, making Belmont Park Village a one‑of‑a‑kind destination for shopping, dining, and exploration.

The Bicester Collection is the worlds leading luxury shopping destination, committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 12 Villages in the United States, Europe, and China as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.

Our Vision is to be the best shopping destination in the world. Our Mission is to make the lives of others better - our brands, our guests, our people and our communities. Our Brand Promise is to offer something extraordinary every day. Our Five Values are the glue that bind us together and allows us to lead ahead:

• Authenticity - Always do the right thing
• Innovation - Think outside of the box
• Passion - Do what you love and love what you do!
• Critical Thinking - Challenge the obvious

Why we’re exceptional

The key to our success is the quality and commitment of our people. To work in one of the teams at any of the Villages is to play an active role in redefining both the art and the science of retail. This creates a dynamic approach that underpins our ability to anticipate future trends in a fast‑changing world. In return for your Authenticity, Critical Thinking, Innovation, Passion and Vision, you’ll receive a generous salary and we’ll also reward you by:

Looking after you: You’re entitled to 35 days of paid time off plus holidays. We provide an amazing benefits' package including medical, dental, vision, flexible spending accounts, life insurance, generous short‑and‑long‑term disability. We also offer a generous 401(k) match, Employee Assistance Program, and additional ancillary benefits.

Treating you: We offer a very generous employee referral bonus.

Championing you: You’ll be working within a creative and collaborative environment like no other, with the opportunity to develop your professional and personal skills while advancing your career.

Come and live your story with us

The key to our success is the quality and commitment of our people. The Bicester Collection is made up of 1,200 colleagues of 50 nationalities. We are diverse in background, age, experience and leadership style. We believe that an inclusive workforce makes magic happen, and with this in mind we welcome everyone - regardless of age, gender identity, race, sexual orientation, physical or mental ability or ethnicity - to be a part of our family.

We are offering a fantastic opportunity for a professional and commercially focused individual to join us. We have huge ambition for what we can achieve together and we want to have fun!

This job posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Belmont Park Village is an Equal Opportunity Employer and does not discriminate based on the basis of actual or perceived age, race, creed, color, national origin, sexual orientation, gender identity or expression, military status, sex, disability, predisposing genetic characteristics, familial status, marital status, or status as a victim of domestic violence, arrest record or conviction record, or sincerely held practice of religion or any other characteristic protected by federal, state, local, or other law ("Protected Characteristics").