Brand Marketing Leader

CFO Trane U.S. Inc.-CFO; Davidson (NC); On-site; USD 124,000 - 199,000; Full time

Benefits offered by this job

Health insurance

Wellness programs

401K match

Job summary

Trane Technologies seeks a seasoned Brand Marketing Leader to shape and activate brand strategy for Residential HVAC, spanning B2B and B2C channels, including partnerships, sponsorships, and dealer narratives.

You will translate business objectives into compelling campaigns, lead cross-functional teams, collaborate with the global brand group, and drive growth with a data-driven, storytelling approach while upholding brand governance and architecture.

Qualifications

• 10+ years of brand marketing or management experience.
• Proven success managing large-scale campaigns, sponsorships, and budgets.
• Agency experience desirable and strong cross-functional collaboration.

Responsibilities

• Brand Activation: develop insights-driven strategies to drive growth across channels.
• Campaign Management: lead briefs and campaigns for homeowner and contractor segments.
• Sponsorships & Partnerships: manage sponsorship strategy to boost brand awareness.
• Coordinate with internal teams to ensure brand consistency and storytelling.
• Lead agency relations for creative development and KPI measurement.
• Create branded narratives and activation programs within dealer channels.

Skills

Brand marketing

Campaign management

Leadership

Stakeholder collaboration

Customer intimacy

Tools

PowerPoint

Excel

Word

Job description

Be a part of our mission! As a world leader in creating comfortable, sustainable, and efficient climate solutions for buildings, homes and transportation, it's our responsibility to put the planet first. For us at Trane Technologies, and through our businesses including Trane® and Thermo King, sustainability is not just how we do business—it is our business. Do you dare to look at the world's challenges and see impactful possibilities? Do you want to contribute to making a better future? If the answer is yes, we invite you to consider joining us in boldly challenging what's possible for a sustainable world. Learn about our benefits designed for you to Thrive at work and at home.

Where is the work: Monday to Thursday, work onsite with your colleagues. Fridays, choose your work location, balancing what your work requires.

We are looking for a Brand Marketing Leader who will lead brand marketing strategy and activation for the Residential HVAC business of Trane Technologies, for leading brands Trane®, American Standard Heating & Air Conditioning®, RunTru by Trane and Ameristar by American Standard.

Leveraging consumer insights and a deep understanding of the competitive landscape, this individual will develop and execute marketing strategies that build our brands across all touchpoints and capitalize on growth opportunities with homeowners, HVAC contractors and key stakeholders.

Reporting to the Marketing & Communications Leader, Residential HVAC, this role will partner across marketing, communications, sales, customer experience and other functions to create and execute brand marketing strategies to meet KPIs and drive business growth.

This individual will work in close partnership with the global brand team to ensure all brand marketing strategy and activation aligns with Trane Technologies’ brand architecture, identity standards and governance model.

Key Competencies:

Brand Marketing Strategy: Translate business objectives into actionable brand marketing strategic plans to reach and influence target audiences Influential Storytelling: Craft consistent narrative across all touchpoints to differentiate and amplify the brand, building equity and influence Operational Excellence: Prioritize efforts effectively, manage capacity to deliver tactical execution of strategic plans to ensure successful outcomes, and drive operational effectiveness to achieve measurable results. Cross-Functional Collaboration: Work collaboratively within a matrixed organization, balancing the needs of various partners and stakeholders to build and maintain strong relationships. Strong business acumen, proven leadership skill and excellent communication A "growth mindset" with a passion for continuous improvement and a bias for action.

Responsibilities:

• Brand Activation: Develop insights-driven marketing strategies to influence key customer segments activated through campaigns, digital, social, sponsorship and experiential to drive business growth
• Campaign Management: Provide strategic leadership for homeowner (B2C) and contractor (B2B) briefs and campaigns defining target audiences through KPIs aligned to business growth
• Sponsorships & Partnerships: Develop and manage comprehensive sponsorship and partnership strategy to increase brand awareness and engagement
• Collaborate with internal marketing and communications teams to drive brand consistency and prioritized storytelling through owned and paid channels (social, PR, digital, etc.)
• Own activation, campaign execution and channel-level brand application for Residential HVAC brands, while engaging the global brand team on brand strategy, architecture, visual identity standards and governance.
• Lead relationships with external agency partners to drive campaign creative development, planning, setting KPIs, and evaluating results across various channels
• Own branded narratives creating compelling brand stories and activation programs within the dealer channel.

Qualifications:

• Experience: 10+ years of professional experience in brand marketing or management, or communications/public relations, ideally working on building brands within the B2B and B2C brands Proven success in developing and executing large scale brand campaigns for leading brands Hands-on experience managing brand campaigns, sponsorships, and content strategy Experience managing internal/external resources, agencies, and budgets.
• Agency experience desirable
• Leadership & Collaboration: Strong ability to partner, consult, and influence stakeholders across all organizational levels
• Customer intimacy in B2B and B2C channel working alongside key stakeholder to drive adoption of key initiatives

Skills & Attributes:

Effective balance of strategic thinking and practical execution to drive change and achieve results Ability to translate brand strategy into activation to deliver business results Strong presentation skills for communicating complex information to various audiences and stakeholder Creative and operational mindset with strong organizational, analytical, time-management, and project management skills. Ability to think critically, establish strategic plans, manage multiple projects simultaneously, and meet strict deadlines. Results-oriented, self-driven, and internally motivated. Proficiency in standard computer applications (Windows, Word, Excel, PowerPoint).

Travel:

Some travel required to engage with key customer groups and agency partners.

Annual Base Salary Range or Hourly Base Pay Range:

$123,721.66 - $199,300.00

Compensation Type:

Salary

Incentive Eligible: Yes Sales Commission Eligible: No

Disclaimer: We strive to provide competitive compensation for this position, tailored to a variety of factors. The actual compensation will depend on elements such as seniority, merit, geographic location, education, experience, travel requirements, and union designation. Our compensation range is generally based on the national average for the country. Additionally, benefits may vary depending on the region, business alignment, union involvement, and employee status.

Thrive at work and at home:

Benefits kick in on DAY ONE for you and your family, including health insurance and holistic wellness programs that include generous incentives – WE DARE TO CARE! Family building benefits include fertility coverage and adoption/surrogacy assistance. Paid time off includes up to 15 vacation days, paid holidays, sick leave, and additional options to support volunteer and parental leave. 401K match up, educational and training opportunities through company programs along with tuition assistance and student debt support. Disclaimer: Benefit offerings may vary by site as well as Collective Bargaining Agreements and local/state regulations

Safety Sensitive Role:

No The company designates certain roles as Safety Sensitive. Safety Sensitive roles may require that you pass additional drug screening. We offer competitive compensation and comprehensive benefits and programs.

We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.

At Trane Technologies, we’re climate innovators with the courage to look at our world’s challenges and see endless opportunities. We aren’t afraid to make bold commitments that set new standards to enhance the health and well-being of our employees, customers, communities, and the planet we share. Learn more about what we do & how we do it.

Joining the Trane Technologies team is more than just a job – it’s the beginning of a career full of purpose, impact, and meaningful contributions that challenge what’s possible for a more sustainable future. Together, we know we can change the world. With an inclusive culture, benefits to support you and your family, limitless opportunities to grow, flexibility to help you balance life’s demands, and more – you’ll be supported to thrive at work and at home. Learn more about building a career with us. That's okay!

Share your skills, interests, and experience with us by building your Talent Profile to allow us to keep you in mind for future opportunities to join our team.

At Trane Technologies, we believe in providing equal access and opportunity for all. We are committed to providing reasonable accommodations to our candidates and employees who may need assistance with application or recruitment processes due to disability or impairment.

To request an accommodation, please contact us at: [e-mail]