Brand Marketing Lead — Hybrid, Experiential Growth

URBN Urban Outfitters, Inc.; Philadelphia (Philadelphia County); Hybrid; USD 150,000 - 220,000; Full time

Benefits offered by this job

medical

dental

vision

PTO

generous employee discounts

retirement savings

Job summary

URBN Urban Outfitters, Inc. is seeking a visionary Head of Brand Marketing to champion and evolve our brand legacy. The role drives social video-first strategies and omnichannel campaigns to grow our direct-to-consumer business, partnering across Analytics, Creative, Digital, and Merchandising.

A hybrid work model in Philadelphia is offered with relocation support for finalists outside the region. The candidate will lead concept development for integrated campaigns, set clear objectives aligned

Qualifications

• 12+ years of experience driving business impact through strategic marketing initiatives across organic channels.
• Bachelor’s degree in marketing, business, or related creative field.
• Proven track record in consumer-facing brands.
• Creative thinker with strong execution and KPI alignment.
• Strong knowledge of emerging social/digital media channels.

Responsibilities

• Lead 360 integrated brand marketing initiatives and annual, seasonal, and monthly plans.
• Collaborate with Analytics, Creative, Digital, and Merchandising to deliver brand stories and exclusive content.
• Develop and evolve a holistic social strategy across platforms and oversee campaign execution.
• Manage PR communications and brand reputation to elevate market presence.
• Identify partnerships and seeding strategies for influencers and affiliates.
• Oversee experiential events, pop-ups, and larger event-marketing initiatives.
• Manage yearly budgets across PR, Influencer, Partnerships, Social, and Insights.
• Mentor and develop high-performing teams.

Skills

Brand marketing

Strategic planning

Social media

Team leadership

Communication

Education

Bachelor’s degree in marketing or related field

Job description

URBN Urban Outfitters, Inc. is seeking a visionary Head of Brand Marketing to champion and evolve our brand legacy. The role drives social video-first strategies and omnichannel campaigns to grow our direct-to-consumer business, partnering across Analytics, Creative, Digital, and Merchandising.

A hybrid work model in Philadelphia is offered with relocation support for finalists outside the region. The candidate will lead concept development for integrated campaigns, set clear objectives aligned