Brand Marketing Lead, Hematology & Launch Strategy

Deciphera Pharmaceuticals; Waltham (MA); Hybrid; USD 174,000 - 239,000; Full time

Job summary

Deciphera Pharmaceuticals seeks an Associate Director of Brand Marketing (Hematology) to lead integrated marketing across HCPs and patients. You'll drive messaging, campaigns, digital strategies, and cross-functional alignment with Medical Affairs, Sales, Market Access, and Patient Advocacy.

This role centers on HCP marketing while supporting patient initiatives and launch readiness. You will manage agency partners, collaborate on regulatory-compliant content, and build patient education

Qualifications

• Bachelor’s degree in a relevant business-related and/or life sciences field required, MBA or advanced degree preferred.
• 10+ years of experience in pharma/biotech marketing.
• Strategic thinking, including creativity, innovation, and risk-taking.
• Effective project management to enable pull-through of marketing initiatives.
• Strong organizational skills with excellent attention to detail.
• Operational knowledge of medical, regulatory, legal review processes.
• Eager to work in a fast-paced environment with a team focused on patient outcomes.
• Ability to thrive independently in ambiguity with an entrepreneurial mindset.

Responsibilities

• HCP Marketing: develop and execute strategy, messaging, materials, and campaigns.
• Omnichannel: design and implement integrated omnichannel strategy; manage CRM and analytics.
• Launch Readiness: track milestones and navigate PMRC reviews; update leadership on progress.
• Other duties and responsibilities as assigned.

Skills

Strategic thinking

Project management

Attention to detail

Entrepreneurial mindset

Omnichannel marketing

Education

Bachelor’s degree in a relevant field

MBA or advanced degree preferred

Job description

Deciphera Pharmaceuticals seeks an Associate Director of Brand Marketing (Hematology) to lead integrated marketing across HCPs and patients. You'll drive messaging, campaigns, digital strategies, and cross-functional alignment with Medical Affairs, Sales, Market Access, and Patient Advocacy.

This role centers on HCP marketing while supporting patient initiatives and launch readiness. You will manage agency partners, collaborate on regulatory-compliant content, and build patient education