Brand Marketing Lead — Growth & Innovation

CKE Restaurants, Inc.; Franklin (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

CKE Restaurants, Inc. seeks a Sr. Manager, Brand Marketing to lead the marketing calendar and activation, elevating brand relevance and driving restaurant results.

You will own the end-to-end innovation pipeline from consumer insight through launch, partnering with culinary, supply chain, operations, and executives to ensure continuity, quality, and supplier diversification. The role requires 6-8 years in brand marketing with supervisory experience, 1-2 years in menu development, and a BA/BS

Qualifications

• 6-8 years of brand marketing experience, including supervisory experience.
• Experience in Brand Marketing, Advertising, or related field, ideally in QSR.
• 1-2 years of menu development experience.
• BA/BS degree; MBA or Masters in Marketing preferred.
• Strong, broad marketing skills in a dynamic, promotional space.
• Self-starter, entrepreneurial leader with urgency and energy.
• Excellent communication; ability to adapt messages to audiences.
• Creative problem solver with commercial orientation.
• Ability to connect the dots and lead through ambiguity.

Responsibilities

• Lead innovation acceleration for the Brand; craft vision and near-term/long-term roadmaps; assemble cross-functional team.
• Assess and activate new menu and promotional opportunities via insights, trends and competitive landscape.
• Manage national and test market planning; support leadership on strategy integration.
• Design go-to-market strategies and timelines from concept to launch; ensure profitable sales.
• Conduct consumer research and analytics to validate brand strategy and learnings.

Skills

Brand marketing

Leadership

Strategy

Communication

Education

BA/BS degree, MBA preferred

Job description

CKE Restaurants, Inc. seeks a Sr. Manager, Brand Marketing to lead the marketing calendar and activation, elevating brand relevance and driving restaurant results.

You will own the end-to-end innovation pipeline from consumer insight through launch, partnering with culinary, supply chain, operations, and executives to ensure continuity, quality, and supplier diversification. The role requires 6-8 years in brand marketing with supervisory experience, 1-2 years in menu development, and a BA/BS