Global Brand Analytics & Insights Analyst (Hybrid NYC)

DECIEM | THE ABNORMAL BEAUTY COMPANY; New York (NY); Hybrid; USD 88,000 - 105,000; Full time

Benefits offered by this job

Vacation days

Parental leave

Work from anywhere

Hybrid work model

Summer Fridays

Dog-friendly office

Employee assistance

Development grants

LinkedIn Learning

Product discounts

Job summary

DECIEM | THE ABNORMAL BEAUTY COMPANY in New York invites a Marketing Analyst - The Ordinary - Global to act as the strategic bridge between consumer understanding, campaign performance, and brand planning. You will generate actionable insights that shape campaign development, brand strategy, and business decisions.

This is a hybrid role with three on-site days in the New York office, reporting to the Director, Brand - Global.

Qualifications

• 5+ years of experience in Brand Analytics, Marketing Analytics, Consumer Insights, or a related field.
• Strong understanding of brand building, marketing, and brand strategy.
• Proven ability to translate complex data into clear insights and strategic recommendations.

Responsibilities

• Analyze and consolidate campaign, consumer, market, and brand data to uncover insights and opportunities.
• Develop actionable recommendations connecting data to brand strategy and business decisions.
• Lead understanding of The Ordinary consumer, behaviours, needs, and expectations.
• Establish measurement frameworks, KPIs, and success criteria for global campaigns and launches.
• Analyze campaign performance across channels and markets for a holistic view.
• Translate results into learnings to inform future planning and optimization.
• Partner with Brand Managers to integrate data into briefs and messaging.
• Lead annual consumer insights study with external agencies.
• Identify new tools and methodologies to strengthen brand impact measurement.
• Collaborate cross‑functionally with Data, Digital, Social, CRM, E‑Commerce, Product Marketing, Creative, and Regions.

Skills

Brand Analytics

Marketing Analytics

Consumer Insights

Quantitative Analysis

Cross‑functional Collaboration

Storytelling

Job description

DECIEM | THE ABNORMAL BEAUTY COMPANY in New York invites a Marketing Analyst - The Ordinary - Global to act as the strategic bridge between consumer understanding, campaign performance, and brand planning. You will generate actionable insights that shape campaign development, brand strategy, and business decisions.

This is a hybrid role with three on-site days in the New York office, reporting to the Director, Brand - Global.