Brand Marketing Director, Life Sciences Growth & Impact

Innoviva Specialty Therapeutics, Inc.; Waltham (MA); On-site; USD 215,000 - 235,000; Full time

Job summary

Innoviva Specialty Therapeutics, Inc. in Waltham, MA is seeking a Director of Brand Marketing to lead strategy and execution across the portfolio. You will partner with Sales, Medical, Regulatory, and Analytics to maximize brand growth in the US market.

You will develop HCP marketing plans, build an omnichannel ecosystem, and drive ROI with a hands‑on leadership style, including field insights and training. A strong background in pharma marketing and cross‑functional leadership is required.

Qualifications

• Bachelor’s Degree required, preferably in Marketing, Business or a life‑science related discipline.
• 7+ years of experience in pharmaceutical/biotechnology commercial roles with 3+ years of HCP marketing campaigns.
• Branded antibiotic or cardiovascular experience is preferred.
• Prior Field Sales or Sales Training experience would be a plus.

Responsibilities

• Develop a compelling and differentiated brand positioning grounded in customer insights and analytics.
• Lead development and execution of HCP marketing plans informed by market insights.
• Design the omnichannel HCP ecosystem (personal and non‑personal) and oversee CRM integration.
• Partner with Sales Leadership to align messaging and field support for the personal channel.
• Coordinate with Medical and Analytics to optimize targeting, deployment, and ROI.
• Ensure on‑time, on‑budget delivery through regulatory review, production and measurement.

Skills

Customer orientation

Analytical skills

Project management

Strategic thinking

Cross-functional collaboration

Communication skills

Independence

Education

Bachelor’s Degree in Marketing, Business or Life Sciences

Job description

Innoviva Specialty Therapeutics, Inc. in Waltham, MA is seeking a Director of Brand Marketing to lead strategy and execution across the portfolio. You will partner with Sales, Medical, Regulatory, and Analytics to maximize brand growth in the US market.

You will develop HCP marketing plans, build an omnichannel ecosystem, and drive ROI with a hands‑on leadership style, including field insights and training. A strong background in pharma marketing and cross‑functional leadership is required.