Brand Marketing Designer

mLabs; New York (NY); On-site; USD 130,000 - 150,000; Full time

Job summary

MLabs in New York City is seeking a Brand Marketing Designer to join its GTM team. You will craft high-converting content for feature launches, social campaigns, and brand initiatives, ensuring a cohesive identity across touchpoints.

Sitting at the intersection of design and growth, you will collaborate with GTM and Product teams to refine the brand system and visual language, while exploring motion, 3D, and new design techniques. This full-time, on-site opportunity is based in Soho.

Qualifications

• 3–5 years of brand or graphic design experience.
• Strong portfolio across digital media.
• Comfort with new design tools and workflows.
• Crypto trading or DeFi experience is a plus.
• Experience in consumer apps or culture-forward brands.

Responsibilities

• Develop and document visual brand system (typography, color, illustration).
• Design high-performing social campaigns, feature launches, and assets.
• Collaborate with GTM, Product, and growth teams.
• Create merchandise and offline branding concepts.

Skills

Brand design

Portfolio quality

Technical adaptability

Motion graphics

Crypto familiarity

Tools

Figma

Illustrator

After Effects

Job description

Location:New York, United States (Office)

On-Site| Full-time

Compensation:$130K - $150K

We are hiring on behalf of our client, a fast-growing, web3-focused fintech platform is seeking a Brand Marketing Designer to join its Go-To-Market (GTM) team in New York City. The client provides a seamless, social-first trading app designed to give users instant access to on-chain assets, top trader insights, and real-time portfolio tracking without complex external wallet setups or bridges.

Sitting at the intersection of design and growth, the Brand Marketing Designer will collaborate closely with the GTM and Product teams to craft high-converting content, including feature launches, social media campaigns, and brand initiatives. This position is responsible for stewarding, expanding, and refining the visual identity of the brand to ensure every customer touchpoint is intentional, cohesive, and visually compelling.

Key Responsibilities

• Brand System Evolution: Develop, refine, and document the visual brand system, including typography, color palettes, illustration guidelines, and broader brand identity assets.
• Campaign & Growth Design: Partner with the GTM and growth teams to design engaging, high-performing social media campaigns, feature announcements, and promotional assets.
• Cross-Functional Collaboration: Work alongside Product Design to build cohesive, delightful brand experiences across all web, mobile, and product surfaces.
• Merchandise & Creative Projects: Conceptualize and design custom merchandise, offline collateral, and creative branding concepts.

• Experience: 3–5 years of professional brand or graphic design experience, ideally within a consumer app, creative agency, or culture-forward brand.
• Portfolio: A strong portfolio demonstrating exceptional craft, systematic visual thinking, and executional range across various digital media formats.
• Technical Adaptability: Comfort with experimenting with new design tools, modern workflows, and creative techniques.
• Motion & 3D Skills (Preferred): Proficiency in motion graphics, animation, or 3D design is highly preferred.
• Industry Familiarity (Preferred): Personal experience with crypto trading or decentralized finance (DeFi) is a strong plus.

• Competitive base salary commensurate with experience.
• Permanent, full-time employment opportunity.
• Collaborative and high-performing team environment.
• Modern, spacious office culture located in Soho, New York City.

Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.

Commitment to Equality and Accessibility:

At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing [e-mail].