Brand & Marketing Coordinator: Content to Campaigns

New West KnifeWorks; Victor (ID); On-site; USD 36,000 - 43,000; Full time

Benefits offered by this job

401(k) + 4% company match

Employee discounts

Partner discounts (Kuhl)

Job summary

New West KnifeWorks in Victor, Idaho is seeking a Brand & Marketing Coordinator to turn strategy into finished work—web copy, product descriptions, blog posts, and campaigns—while capturing the brand's rugged, craftsmanship story.

You’ll run day-to-day social media, engage the community, and support influencer and local partnerships, with a hands-on role in content from brief to launch. This in-person, full-time role offers hourly pay, 401(k) with company match, and generous employee discounts.

Qualifications

• Tech-savvy and curious; comfortable in Shopify, Klaviyo, Asana, and AI tools.
• Creatively literate with on-brand writing and content creation.
• Highly organized with reliable delivery and proactive problem solving.
• Willing to jump in wherever the brand needs you.

Responsibilities

• Turn interviews, product specs, and raw content into finished work — web copy, product descriptions, blog posts, press releases, and point-of-purchase materials.
• Run day-to-day social media and community engagement, and support influencer, affiliate, and local partnership programs.
• Keep the marketing machine on track in Asana — managing deliverables, timelines, and cross-functional handoffs from brief to launch.

Skills

Tech-savvy

Creative writing

Organized

Adaptable

Tools

Shopify

Klaviyo

Asana

AI tools

Job description

New West KnifeWorks in Victor, Idaho is seeking a Brand & Marketing Coordinator to turn strategy into finished work—web copy, product descriptions, blog posts, and campaigns—while capturing the brand's rugged, craftsmanship story.

You’ll run day-to-day social media, engage the community, and support influencer and local partnerships, with a hands-on role in content from brief to launch. This in-person, full-time role offers hourly pay, 401(k) with company match, and generous employee discounts.