Brand Marketing Coordinator

Wiraa; United States; Remote; USD 59,000 - 64,000; Full time

Job summary

A leading non-profit organization in the education sector is seeking a Brand Marketing Coordinator to support brand, digital, and content marketing efforts. This role involves developing marketing campaigns, analyzing event outcomes, and creating engaging content while working in a virtual-first environment. Ideal candidates will have a Bachelor’s degree in Marketing or Communications, along with 2 years of relevant experience. The organization offers a competitive salary, comprehensive benefits, and a commitment to diversity and inclusion.

Benefits

Paid time off including company holidays

Comprehensive medical, dental, and vision insurance plans

Remote work stipends and office equipment allowance

403(b) retirement plan with company contributions and matching

Qualifications

• Minimum 2 years of professional experience in marketing.
• Proficiency with CRM systems, particularly Salesforce.
• Experience with web analytics tools such as Google Analytics preferred.

Responsibilities

• Develop and analyze event goals and outcomes to measure success.
• Create marketing content including graphics, blog posts, and social media materials.
• Support event planning and coordination across departments.

Skills

Communication

Graphic Design

Content Creation

Analytical Skills

Education

Bachelor’s degree in Marketing

Tools

Salesforce

Microsoft Office

Adobe Creative Suite

Google Workspace

Job description

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About The Company

Common App is a national not-for-profit organization committed to expanding access, equity, and integrity in the college admission process. Each year, we support over 1 million students—about one-third of whom are first-generation—applying to more than 1,100 diverse member colleges and universities through our free online application platform. Our mission is to remove barriers and empower students to pursue their higher education goals.

About The Company

Common App is a national not-for-profit organization committed to expanding access, equity, and integrity in the college admission process. Each year, we support over 1 million students—about one-third of whom are first-generation—applying to more than 1,100 diverse member colleges and universities through our free online application platform. Our mission is to remove barriers and empower students to pursue their higher education goals.

About The Role

Common App is seeking a Brand Marketing Coordinator to join our Marketing team. This role supports brand, digital, and content marketing efforts, as well as event planning and logistics. Reporting to the Director of Brand and Operations, the coordinator will collaborate across teams to develop marketing campaigns, analyze event outcomes, create content, and help execute marketing events in a virtual-first work environment.

Responsibilities

• Develop and analyze event goals and outcomes to measure success.
• Compile reports on user needs and marketing performance.
• Create marketing content including graphics, blog posts, and social media materials.
• Support event planning and coordination across departments.
• Communicate with internal and external teams to keep projects on schedule and aligned with goals.
• Contribute to continuous improvement of marketing processes and results.
  
  

Qualifications

• Must be based in the United States.
• Bachelor’s degree in Marketing, Communications, or equivalent combination of education and experience.
• Minimum 2 years of professional experience in marketing, including graphic design and/or video production.
• Proficiency with CRM systems, particularly Salesforce.
• Strong written and verbal communication skills with high attention to detail and accuracy.
• Experience with Microsoft Office, Adobe Creative Suite, Google Workspace, and marketing technology tools.
• Ability to work effectively both independently and in a virtual team setting.
• Experience with web analytics tools such as Google Analytics preferred.
• Passion for higher education and mission-driven work is highly valued.
  
  

Benefits

• Competitive salary range: $59,000 - $64,000.
• Virtual-first work environment supporting work-life balance.
• Paid time off including company holidays, floating holidays, sick leave, and monthly mental health day.
• Remote work stipends and office equipment allowance.
• Choice of PC or Mac laptop with optional peripherals.
• Comprehensive medical, dental, and vision insurance plans.
• 403(b) retirement plan with company contributions and matching.
• Professional development budget and growth opportunities.
• Additional employee support programs and perks.
  
  

Equal Opportunity Employer

Common App is an equal opportunity employer. We are committed to creating a diverse and inclusive environment where all employees feel valued and empowered to contribute fully.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Internet

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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