Brand Marketing Associate

HelloFresh; Sydney Township (ND); Hybrid; USD 56,000 - 73,000; Full time

Benefits offered by this job

Flexible working arrangements

Headspace access

Employee discounts 70% off HelloFresh

Job summary

HelloFresh is seeking a hands-on Brand Marketing Associate for the Meal Kits ANZ team, based in Chippendale. You'll partner with Brand Management, Product and Growth to deliver GTM, create copy, assets and CRM campaigns in a fast-moving environment.

You’ll manage multiple workstreams, support partnerships, influencer campaigns, events, and PR logistics, working with local and global colleagues to ensure on-brand, timely delivery.

Qualifications

• Excellent copywriting across channels (product emails, ads, landing pages).
• Strong project management with multiple workstreams.
• Experience in brand or digital marketing in a fast-paced environment.
• Capable of collaborating with local and global stakeholders.
• Ability to prioritise under pressure and adapt quickly.

Responsibilities

• Support consumer GTM execution with Brand, Product and Growth teams.
• Develop on-brand copy for marketing activities and channels.
• Contribute to CRM program: create copy and content; collaborate with Iterable or similar.
• Coordinate marketing inputs across Brand, Partnerships, and Growth.
• Assist in asset creation, QA, and timely delivery of assets.
• Support organic social content aligned to marketing goals.
• Manage copy request pipeline across teams.
• Coordinate with design and production teams to deliver creative assets.
• Support live events, influencer box campaigns and prize logistics.
• Assist PR and brand shoot logistics.

Skills

Copywriting

Brand marketing

Project management

Cross-functional teamwork

Stakeholder management

Content creation

Tools

Iterable CRM

Jira

Job description

Job Description

Reporting to the Associate Director of Brand & Communications (Meal Kits ANZ) based in Chippendale, we’re looking for a hands-on Brand Marketing Associate to join the Meal Kits ANZ team. You’ll work closely with the Brand Management,Product and Growth teams to help execute an exciting consumer GTM, bringing energy, organisation and strong creative instincts to a fast-moving environment.

As an enthusiastic, hands-on marketer, you will bring creative energy, strong organization, and a proactive mindset to a fast-moving environment. You’ll be writing copy, delivering creative assets and CRM, managing projects and keeping multiple workstreams moving at once.
In this role, you’ll work across a variety of initiatives, crafting copy, delivering creative assets and CRM campaigns, managing projects, and you’ll work closely with local Brand Managers and the broader brand team.

You will…

• Support the execution of the consumer GTM, working with Brand Management and Product teams to deliver a series of marketing tactics including partnerships, sponsorships, ATL campaigns and the product marketing calendar. This includes, coordinating marketing inputs across Brand, Partnerships and Growth to support an accurate, cohesive and engaging menu UX, including label and tag creation and asset quality assurance. Ensure all assets are correct and delivered on time, in full and to the required standard.
• Develop compelling, on-brand copy for brand marketing activities — from product positioning and communication plans to emails, paid advertising, landing pages and flyers.
• Support the delivery of the CRM program, providing copy and content that communicates brand and product messages and campaigns. Work with global channel leads and the studio team to complete asset delivery and inputs on time. CRM experience is highly desirable, particularly hands‑on experience building and delivering customer communications through Iterable or a comparable CRM platform.
• Support the delivery of the merchandising calendar, coordinating across teams to ensure execution stays on track.
• Support our organic social channels - creating content aligned to marketing objectives and jumping on topical moments to drive relevance and impact for our brands.
• Write, proof and edit copy and branded collateral across all channels, making suggestions in line with brand guidelines.
• Manage the copy request pipeline, keeping the workflow on track and copy delivered on time.
• Work closely with brand, growth, culinary, design and product teams to create engaging content aligned to the HelloFresh Group brand strategy, incorporating global content initiatives.
• The role will support the development and delivery of creative assets, collaborating closely with local stakeholders, designers and our global teams in Berlin. This includes coordinating Jira workflows and managing high‑volume creative requests through to completion, helping the wider team deliver efficiently and consistently.
• Support the activation of live events.
• Coordinate getting product boxes to influencers for campaign launches.
• Source prizes and competition rewards for customers, and organise the delivery of prizes.
• Support PR and brand shoot logistics and production as needed.
• Provide cover and support across the broader Ready‑to‑Eat brand portfolio as required.

You have/are…

• Strong copywriting skills, with the ability to write across multiple channels and formats.
• Solid project management skills, you can coordinate across teams, juggle multiple workstreams and keep things on time.
• Ability to work with designers on delivering creative.
• Keen attention to detail and a can‑do attitude.
• Experience in brand or digital marketing, ideally in a fast‑paced consumer environment.
• Comfort working with local and global stakeholders.
• Flexibility and the ability to prioritise under pressure.

What you’ll get in return…

• The chance to have a significant impact in a leading global food technology company
• Flexible working arrangements
• Egoless environment, constant learning with room for personal growth
• Free access to Headspace
• Internal learning & development
• A diverse and vibrant international environment, with offices in 18 countries
• Company discount - 70% off HelloFresh & 40% off Youfoodz

Start Date: Immediately available - Can wait a notice period

Duration: Permanent full time role. You must have the right to work full‑time in Australia/New Zealand

Location: Chippendale Head Office - hybrid working environment

Salary: Competitive salary & employee benefits