Brand Marketing Assistant: Campaigns, Content & Insights

Citizen Watch Company Of America, Inc.; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

Citizen Watch Company Of America, Inc. is seeking an Assistant Marketing Manager to support and orchestrate integrated marketing plans for Citizen Watch America brands in New York.

You will manage assets, content, and social channels while coordinating with sales, international teams, and external partners. The role includes leveraging internal Power BI dashboards to drive insights and help shape brand performance, plus contributing to learning platform maintenance and campaign execution.

Qualifications

• Experience managing marketing programs within brand guidelines.
• Proven ability to meet tight deadlines while handling multiple projects.
• Ability to manage vendor relationships and collaborate with internal teams.

Responsibilities

• Support brand marketing operations from asset management to invoicing.
• Manage content and user access on digital asset management site.
• Update metadata for all assets and communicate asset availability.
• Assist Senior Marketing Manager with asset structure and permissions.
• Lead Caravelle campaign execution across digital and social channels.
• Prepare creative briefs for internal/external teams to ensure smooth production.
• Manage Caravelle’s social media presence across Meta, TikTok, and others.
• Use Power BI dashboards to understand customer insights and brand performance.
• Manage and maintain the internal learning platform.
• Coordinate with the creative services agency for site updates.

Skills

Content management

Strong communication

Detail-oriented

Multi-project management

Vendor coordination

Education

Bachelor's degree in Marketing or Communications

3+ years of related experience

Tools

Power BI

Microsoft Office

Adobe CS

Job description

Citizen Watch Company Of America, Inc. is seeking an Assistant Marketing Manager to support and orchestrate integrated marketing plans for Citizen Watch America brands in New York.

You will manage assets, content, and social channels while coordinating with sales, international teams, and external partners. The role includes leveraging internal Power BI dashboards to drive insights and help shape brand performance, plus contributing to learning platform maintenance and campaign execution.