Brand Manager, Wella – Midwest Territory (Travel 50%)

CosmoProf Beauty; Ann Arbor (MI); On-site; USD 110,000 - 145,000; Full time

Job summary

Sally Beauty Holdings, Inc. is seeking a Direct Brand Manager for the Wella brand to lead growth across a defined professional market. The role focuses on expanding presence, opening new doors, and driving growth with salons and retailers within the territory.

Ideal candidates will have 2+ years in beauty or consumer sales, strong communication, and the ability to travel up to 50–80% and work weekends. Location preference includes Detroit, Lansing, Ann Arbor MI or Cleveland OH.

Qualifications

• 2+ years of sales or retail experience in beauty or consumer products.
• Strong organizational and time management skills.
• Excellent verbal and written communication; able to present to diverse audiences.
• Autonomous, proactive problem solving with strong relationship-building.

Responsibilities

• Establish and implement initiatives to generate sales and achieve sales goals through new door acquisitions and existing key customers.
• Grow the professional hair color line based upon regional KPI’s.
• Build loyalty program participation with existing and new customers.
• Educate Salon Business Consultants how to sell color and retail to customers and educate the Stylist on how to grow their service and retail business from behind the chair.
• Drive sell-through of all monthly promotions and programs with Salon Business Consultants, stores, and salons.
• Ensure marketing material is current, available, and utilized appropriately.
• Ensure merchandising standards are enforced in salons and professional stores.
• Analyze data to determine strategic opportunities within geographic regions and salons.
• Collect and share competitive market data.
• Facilitate quarterly meetings with loyalty and top accounts.
• Document all notes, account updates, and events in Salesforce.
• Prepare a bi-monthly recap/report of your territory.
• Open and establish strong professional relationships with trendsetting and prestige salons.
• Deliver Wella key messages, philosophies, and product knowledge classes at sales meetings and communicate regularly through conference calls and email.
• Responsible for partnering with Market Leadership to identify event opportunities, plan, and facilitate education events and tradeshows, ensuring successful execution, and measurement/ROI post-event.
• Adjusts to multiple demands and effectively responds to new circumstances.
• Works independently and prioritizes effectively.
• Considers learning an important part of the business, allocates time to develop oneself, and seeks others out that will enhance strengths and improve upon opportunities.
• Stays current and timely on all required corporate training.

Skills

Strong organizational skills

Excellent communicator

Collaborator and presenter

Strategic thinker

Autonomous and proactive problem solvr

Tools

MS Office Suite (Word, Excel, PowerPoint)

Salesforce

Job description

Sally Beauty Holdings, Inc. is seeking a Direct Brand Manager for the Wella brand to lead growth across a defined professional market. The role focuses on expanding presence, opening new doors, and driving growth with salons and retailers within the territory.

Ideal candidates will have 2+ years in beauty or consumer sales, strong communication, and the ability to travel up to 50–80% and work weekends. Location preference includes Detroit, Lansing, Ann Arbor MI or Cleveland OH.