Wella Brand Lead - Territory Growth & Education

Sally Beauty Holdings, LLC; Detroit (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

Sally Beauty Holdings, Inc. is seeking a Direct Brand Manager for the Wella line to expand its professional presence across salons and retailers in the Michigan/Cleveland region. The role focuses on opening new doors and growing color and retail collections with key accounts.

You will travel up to 50% of the time, lead training and product knowledge sessions, and collaborate with market leadership to plan events and measure ROI. Strong communication and relationship-building are essential.

Qualifications

• Experience in the professional haircare/beauty industry preferred.
• 2+ years in sales or retail roles.
• Strong organizational and time management skills.
• Excellent communicator and presenter, with ability to train others.

Responsibilities

• Grow the business by acquiring new doors and expanding existing accounts.
• Grow the professional hair color line and regional KPI performance.
• Build loyalty program participation with customers.
• Educate consultants and stylists to sell color and retail from behind the chair.

Skills

Sales

Retail

Communication

Strategic thinking

Data interpretation

MS Office

Tools

Salesforce

MS Excel

PowerPoint

Job description

Sally Beauty Holdings, Inc. is seeking a Direct Brand Manager for the Wella line to expand its professional presence across salons and retailers in the Michigan/Cleveland region. The role focuses on opening new doors and growing color and retail collections with key accounts.

You will travel up to 50% of the time, lead training and product knowledge sessions, and collaborate with market leadership to plan events and measure ROI. Strong communication and relationship-building are essential.