Brand Manager, Soft Products (Harry's)

Mammoth Brands; New York (NY); On-site; USD 100,000 - 115,000; Full time

Job summary

A leading consumer packaged goods company in NYC seeks a proactive Brand Manager for Soft Products. This role involves developing growth strategies, managing product launches, and collaborating with cross-functional teams to enhance brand awareness and market presence. The ideal candidate has a strong consumer focus and experience in brand management, particularly within consumer goods.

Benefits

Comprehensive health coverage

401k match

Equity

Flexible time off

Wellness stipends

Sabbaticals

Parental leave

Fun events

Free products

Qualifications

• 4+ years in brand management, preferably in Consumer Goods.
• Experience in product innovation and commercialization.

Responsibilities

• Develop and implement category strategies to unlock growth.
• Manage go-to-market plans for new products.
• Analyze performance data to optimize brand strategies.

Skills

Consumer Centricity

Analytical Skills

Leadership

Education

Bachelor's Degree

Tools

IRI

Circana

Nielsen

Job description

About Mammoth Brands
Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, and Mando. We’re building a new model—creating a home for brands, founders, and talent aiming to solve unmet needs, improve lives, and challenge the status quo. Our mission is to “Create Things People Like More.” Everything we do aims to be better than existing options, from product development to community engagement.

Founded in 2013 with Harry’s, our approach prioritized online-first relationships, leading to a scalable platform and a vision to reimagine consumer packaged goods. Today, Mammoth Brands boasts a growing portfolio and is the largest CPG company built in the last 20 years, maintaining an entrepreneurial culture and a commitment to positive impact—over $20 million donated through nonprofit partners.

About Harry’s & Flamingo
Harry’s offers high-quality grooming products at great value, and Flamingo delivers high-performance personal care at accessible prices. Both brands have significantly impacted their categories, with Harry’s being the #2 men’s shave brand globally and Flamingo the #3 women’s shave brand in the U.S. They support nonprofits focused on wellbeing.

Harry’s and Flamingo are part of Mammoth Brands, which is committed to creating a positive impact and fostering an inclusive culture. Our offices are located in SoHo, NYC, with a vibrant environment offering snacks, free products, and a collaborative atmosphere.

About The Team
The Harry’s Brand team focuses on building a customer-centric men’s grooming brand, collaborating across functions like Retail, Creative, Growth Marketing, and Analytics. We are ambitious and seek a talented individual to help us capture new market opportunities and expand our brand.

About The Role
We are seeking a strategic and proactive Brand Manager for Soft Products, responsible for developing and executing growth strategies across multiple categories. You will lead end-to-end brand management, from insights to go-to-market execution, impacting Harry’s expansion beyond shaving.

What You Will Accomplish

• Develop and implement category strategies to unlock growth and build brand awareness.
• Support innovation pipelines by identifying opportunities and leading product development teams through launch processes.
• Analyze performance data and consumer insights to optimize brand strategies.
• Manage go-to-market plans for new products, ensuring effective marketing and positioning.
• Monitor KPIs and adjust strategies based on data-driven insights.
• Define and communicate product differentiators and brand messaging.
• Create annual marketing calendars and activate campaigns across channels.
• Ensure consistent brand messaging and visual identity across touchpoints.
• Collaborate with retail and eCommerce teams to develop channel strategies and drive growth.

This should describe you

• Bachelor’s degree required.
• 4+ years in brand management, preferably in Consumer Goods.
• Deeply consumer-centric with strong insights skills.
• Ownership mindset, proactive, and thrives in fast-paced settings.
• Experience in product innovation and commercialization.
• Strong analytical skills; proficiency in consumer analytics tools (IRI/Circana/Nielsen).
• Proven success in brand strategy and product launches.
• Excellent communicator and leader, capable of motivating cross-functional teams.
• Organized, strategic, and able to see projects through to completion.
• Business acumen with the ability to prioritize impactful activities.

Here's Who You'll Work With

• Reporting to Allie Kelly, Senior Director of Brand Management.
• Collaborating with teams across Communications, Creative, Insights, Retail, DTC, R&D, and more.

Benefits And Perks

• Comprehensive health coverage, 401k match, equity, flexible time off, wellness stipends, sabbaticals, parental leave, fun events, and free products.

Our salary range for this role is $100,000-$114,500, with final offers based on location, experience, and skills. We are committed to diversity and inclusion, fostering an environment where everyone can thrive.