Brand Manager, Soft Products

Harry's; New York (NY); On-site; USD 100,000 - 115,000; Full time

Job summary

A leading men's grooming brand is seeking a proactive Brand Manager to drive product commercialization and strategic growth. You will manage key categories, lead cross-functional teams, and optimize brand performance during a pivotal expansion phase. Join a dynamic team focused on innovation and customer-centric strategies.

Benefits

Comprehensive Health Coverage

401k Match

Equity

Flexible Time Off

Wellness Stipends

Sabbaticals

Paid Parental Leave

Team Events

Free Products

Vibrant Office Culture

Qualifications

• 4+ years in brand management, preferably in Consumer Goods.
• Experience in product development and commercialization.

Responsibilities

• Lead category strategy and execution to unlock growth.
• Develop and execute go-to-market plans for new products.
• Monitor KPIs and use data to improve marketing effectiveness.

Skills

Consumer-Centric

Analytical Skills

Project Management

Leadership

Education

Bachelor’s Degree

Tools

IRI

Circana

Nielsen

Job description

Join to apply for the Brand Manager, Soft Products role at Harry's.

About Harry’s
Harry’s is a men’s grooming brand offering high-quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and pioneered the early direct-to-consumer model. The brand is now the #2 shave brand globally and has expanded to include products for every routine step. Harry’s is also committed to mental health, connecting over 2 million men to resources to date.

About The Team
The Harry’s Brand team focuses on building a customer-centric men’s grooming brand, understanding shopper needs, and aligning marketing activities across channels. We are a strategic, ambitious team with big growth plans, aiming to innovate in the men’s grooming market.

About The Role
We seek a proactive, collaborative Brand Manager passionate about product commercialization, brand building, and strategic growth. You will manage and expand three key categories, leading from insight to execution, and making a significant impact during a pivotal expansion phase.

What you will accomplish

• Lead category strategy and execution to unlock growth and build brand awareness outside of shave.
• Support innovation pipeline development, shaping product roadmaps, and leading cross-functional teams through all phases of product launch.
• Analyze performance and consumer insights to inform strategy and optimize brand performance.
• Develop and execute go-to-market plans for new products, driving awareness and trial.
• Monitor KPIs and use data to improve marketing effectiveness.
• Champion product differentiators, embedding insights into positioning and messaging.
• Build annual brand and marketing calendars, coordinating with the Integrated Communications team.
• Ensure consistent brand messaging and design across all touchpoints.
• Collaborate with retail and eCommerce teams to develop channel strategies and influence commercial plans.

This should describe you

• Bachelor’s degree required.
• 4+ years in brand management, preferably in Consumer Goods.
• Deeply consumer-centric, skilled in uncovering and translating insights into strategy.
• Ownership mindset with a bias for action, thriving in fast-paced environments.
• Experience in product development and commercialization.
• Strong analytical skills, proficient in consumer analytics tools (IRI, Circana, Nielsen).
• Proven success in brand strategy and product launches with 360° marketing support.
• Excellent communication and leadership abilities.
• Organized with project management skills from start to finish.
• Business acumen, understanding key drivers and prioritizing marketing activities.

Who you'll work with

• Reporting to Allie Kelly, Senior Director of Brand Management.
• Collaborating with teams across Communications, Creative, Insights, Retail, DTC, R&D, Marketing, Design, Supply Chain, Legal, and more.

Benefits and Perks

• Comprehensive health coverage, 401k match, equity, flexible time off, wellness stipends, and sabbaticals.
• Paid parental leave, team events, free products, and a vibrant office culture.

Salary range: $100,000-$114,500, based on location, skills, and experience.

Mammoth Brands values diversity and is an equal opportunity employer committed to inclusion and fairness in hiring and employment practices.