Brand Manager - RTD

GALLO; New York (NY); Hybrid; USD 137,000 - 206,000; Full time

Benefits offered by this job

Competitive compensation

Perks

Culture that supports your well-being

Medical and dental coverage

401k plans

Profit sharing

Pet insurance

Company holidays

Access to an employee wine shop

More!

Job summary

GALLO is seeking a strategic Brand Director to shape the future of its Ready-to-Drink portfolio. You will fuse consumer insights, creative strategy, and financial leadership to drive growth, equity and performance across channels.

You'll own annual business reviews, lead agency collaborations, and manage budgets, KPIs, and ROI. The role requires travel and collaboration with sales, marketing and external partners while mentoring others.

Qualifications

• Master's or Bachelor's degree with required years of marketing/communications experience.
• Experience in RTD or beer industry and brand management.
• Travel up to 50% to designated locations for in-market support.

Responsibilities

• Shape brand strategy and annual business reviews based on insights.
• Lead cross-functional teams and agency partners to drive campaigns.
• Manage brand P&L, A&P and go-to-market investments.
• Establish KPIs, ROI and trade-offs across the marketing mix.
• Collaborate with sales, distributors, retailers and agencies across channels.
• Mentor teammates and build brand marketing capabilities.

Skills

RTD/Beer industry experience

Brand management experience

360 media plans

Travel up to 50%

On-premise channel knowledge

Managing multiple agencies

P&L, A&P experience

Analytical & financial acumen

Cross-functional leadership

Excellent written & verbal comms

Urgency & prioritization

Education

Master's degree + 5 years marketing/communications

Bachelor's degree + 7 years marketing/communications

Bachelor's degree + 5 years Gallo RTD marketing

Master's degree + 5 years Gallo RTD marketing

High school diploma + 7 years marketing/communications

Job description

Job Req ID:107833

Job Type:Full-time

Work Category: Hybrid Telecommute (Dallas, TX and Modesto, CA) and Remote (Chicago, IL and NYC, NY)

Application Close Date: 12/31/2026

Sponsorship:Not Available

Compensation: $ 137,300- $ 205,900

Gallo Privacy Policy

We are GALLO

Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo's diverse portfolio of both owned and imported spirits includes standouts like High Noon, Four Roses Bourbon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy. Find the full portfolio here.

View our Corporate Values and Mission Statement here.

Location: Must be willing and able to be based in Dallas, TX (Requires 4 days per week onsite) OR Modesto, CA (Requires 3 days per week onsite) or Chicago, IL (Remote) or New York City, NY (Remote)

A Taste of What You'll Do

Are you ready to shape the future of a high-impact Ready-to-Drink brand? In this role, you'll bring together consumer insights, creativity, commercial strategy, and financial leadership to build brand equity, accelerate growth, and deliver strong business results.

You'll take ownership of the annual business review and help shape strategic brand plans by uncovering insights across consumers, customers, channels, competitors, and the broader Beer and RTD landscape. You'll lead cross-functional teams and agency partners to turn those insights into compelling campaigns, integrated media strategies, partnerships, experiential activations, and customer programs that connect with consumers and deliver measurable impact.

As a strategic and commercial leader, you'll manage the brand's P&L, A&P and go-to-market investments, establish KPIs, evaluate ROI, and make thoughtful trade-offs across the marketing mix. You'll collaborate closely with sales, commerce marketing, regional marketing, distributors, retailers, and external agencies to bring the brand strategy to life across channels.

You'll also have the opportunity to influence innovation, creative strategy, communications, media, and consumer experiences while mentoring others and strengthening brand marketing capabilities across the organization. If you combine deep RTD or beer knowledge with strategic thinking, creativity, financial acumen, and a passion for building brands, this is an opportunity to make a meaningful impact.

What You'll Need

• Master's degree plus 5 years of marketing, media or communications reflecting increasing levels of responsibility; OR Bachelor's degree plus 7 years of marketing, media or communications experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of Gallo Spirits or RTD marketing experience reflecting increasing levels of responsibility; OR Master's degree plus 5 years of Gallo Spirits or RTD marketing experience reflecting increasing levels of responsibility; OR High school diploma or state-issued equivalency certificate plus 7 years of marketing, media or communications experience reflecting increasing levels of responsibility.
• Experience in the RTD or Beer industry.
• Brand management experience.
• Required to travel up to 50% of the time to designated business locations and to support inmarket expectations in order to effectively perform essential job responsibilities.
• Knowledge of the on-premise channel.
• Experience managing multiple external agencies/partners across a variety of disciplines including creative, media, PR and experiential.
• Experience owning 360 media plans with robust budgets.
• Strong analytical & financial acumen.
• Ability to influence management, lead cross-functional teams, and work through others.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Excellent written & verbal communication skills.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You'll Stand Out

• Master's degree plus 6 years of marketing, media, or communications experience including at least 3 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 8 years of marketing, media, or communications experience including at least 3 years of beer or spirits experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 6 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility OR Master's degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility. Experience Managing a P&L. Experience working in an agile environment.
• Solid understanding of 3-tier distribution system. Ability to prioritize tasks and guide team in effective delivery of projects. Knows how and when to elevate for Sr manager/director feedback. Exceptional organization and project management skills - Experience managing complex project lists, priorities, and budgets with a focus on building brand equity.
• Experience collaborating and influencing internal and external partners, managing large media budgets, writing agency briefs, developing content strategy across integrated campaigns, guiding media agency through National and local plan strategy development and execution, development of paid and organic social content calendars, influencer campaigns, experiential event strategy & execution, as well as earned media (PR) tactic evaluation. Solid understanding of media channel strategies and tactics including TV, social, digital.
• Experience training and developing Jr level brand marketers in executing brand and organizational objectives. Trained in data systems (IRI/Circana) with the ability to analyze data and translate data into insights. Demonstrates a genuine desire and passion for the alcohol industry.

Our Benefits & Perks

• competitive compensation
• perks
• culture that supports your well-being
• medical and dental coverage
• 401k plans
• profit sharing
• pet insurance
• company holidays
• access to an employee wine shop
• more!

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case-by-case basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
• It is the Company's policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

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