Brand Manager - RTD Portfolio Growth

GALLO; Chicago (IL); Hybrid; USD 137,000 - 206,000; Full time

Benefits offered by this job

Medical and dental coverage

401k plans

Profit sharing

Pet insurance

Company holidays

Employee wine shop

Job summary

GALLO is expanding its Ready-to-Drink portfolio and seeks a Brand Manager, Portfolio Growth to shape the next wave of innovations. You will lead opportunity-to-commercialization efforts, translating insights into new products and experiences that drive growth.

You will guide multiple innovation streams, collaborating with design, product development, operations, packaging, and commercial teams to balance consumer appeal with financial feasibility and timelines.

Qualifications

• Master's or Bachelor's degree with related years of experience in marketing or innovation.
• Willing to travel 25% of the time to perform core functions.
• Brand Marketing Experience in RTD or Beer industry is required.
• Ability to influence management and lead cross-functional teams.
• Ability to manage competing priorities with urgency.
• Excellent written and verbal communication skills.
• Travel for onboarding up to 5% of the time as needed.

Responsibilities

• Lead innovation initiatives from opportunity identification through commercialization.
• Translate brand strategy, consumer and customer insights into new products and experiences.
• Lead multiple innovation workstreams across liquids, packaging, graphics, and pack formats.
• Collaborate across Brand, Design, Product Development, Operations, Packaging, Commercial, Finance, Legal, Regulatory.
• Turn ideas into actionable plans balancing consumer appeal, business opportunity, feasibility, and operations.
• Partner with Marketing and Sales to build customer-relevant strategies and sell-in materials.
• Communicate recommendations, risks, and next steps to stakeholders and senior leaders.

Skills

Brand Marketing Experience

RTD or Beer Industry experience

Influence & cross-functional lead

Prioritization & urgency

Strong written & verbal communication

Travel readiness 25%

Travel onboarding 5%

Education

Master's degree

Bachelor's degree

High school diploma or equivalent

Job description

We are GALLO

Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo's diverse portfolio of both owned and imported spirits includes standouts like High Noon, Four Roses Bourbon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy. Find the full portfolio here.

View our Corporate Values and Mission Statement here.

Location: Must be willing and able to be based in Dallas, TX (Requires 4 days per week onsite) OR Modesto, CA (Requires 3 days per week onsite) or Chicago, IL (Remote) or New York City, NY (Remote)

A Taste of What You'll Do

Bring bold ideas to life and help shape what's next for GALLO's Ready-to-Drink portfolio. In this Brand Manager, Portfolio Growth role, you'll lead innovation initiatives from opportunity identification through commercialization, translating brand strategy, consumer and customer insights, and business priorities into new products and experiences that can drive meaningful growth.

You'll lead multiple innovation workstreams spanning new liquids, packaging, graphics, visual identities, and pack formats. Working across Brand, Design, Product Development, Operations, Packaging, Commercial, Finance, Legal, Regulatory, and other teams, you'll turn ideas into actionable plans while balancing consumer appeal, customer relevance, financial opportunity, technical feasibility, and operational requirements.

You'll help identify portfolio opportunities, evaluate category and flavor trends, develop compelling innovation briefs and business cases, and guide projects through key decisions and commercialization. You'll also partner with Marketing and Sales to build customer-relevant strategies and sell-in materials, while clearly communicating recommendations, risks, and next steps to stakeholders and senior leaders.

If you thrive at the intersection of brand strategy, innovation, collaboration, and execution and enjoy turning insights into marketplace opportunities, this is an opportunity to make an impact on the future of GALLO's RTD business.

What You'll Need

• Master's degree plus 5 years of marketing or innovation experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 7 years of marketing or innovation experience reflecting increasing levels of responsibility; OR High school diploma or state-issued equivalency certificate plus 10 years of marketing or innovation experience reflecting increasing levels of responsibility.
• Required to travel 25% of the time to perform core functions of the role.
• Brand Marketing Experience.
• Experience in the RTD or Beer Industry
• Ability to influence management, lead cross-functional teams, and work through others.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Excellent written & verbal communication skills.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, as listed in this job description.

How You'll Stand Out

• Bachelor's degree plus 8 years of brand marketing or innovation experience reflecting increasing levels of responsibility; OR Master's degree plus 6 years of brand marketing or innovation experience reflecting increasing levels of responsibility.
• Experience supporting innovation, new product development, or commercialization from concept through launch; Experience evaluating category, flavor, consumer, and competitive trends and translating insights into brand or portfolio opportunities.
• Experience collaborating with external agencies and providing clear creative, design, and artwork feedback; Experience managing multiple projects through execution, including timelines, milestones, budgets, risks, and cross-functional dependencies; Experience working with scrum or agile teams and coordinating work across cross-functional partners.
• Experience influencing stakeholders, facilitating decisions, and building alignment across functions without direct authority; Strong written, verbal, presentation, and interpersonal communication skills.

Our Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case-by-case basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.

It is the Company's policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo's policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.

E-Verify Notice

Right to Work

Employee Polygraph Protection Act

Family Medical Leave Act

USERRA Notice

Job Type:Full-time

Work Category: Hybrid Telecommute (Dallas, TX and Modesto, CA) and Remote (Chicago, IL and NYC, NY)

Application Close Date: 12/31/2026

Sponsorship:Not Available

Compensation: $ 137,300- $ 205,900

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