Brand Manager - RTD

GALLO; Dallas (TX); Ibrido; USD 140.000 - 200.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical and dental coverage

401k plans

Profit sharing

Employee wine shop

Descrizione del lavoro

Spirit of Gallo is seeking a strategic, commercially minded Brand Marketing leader to drive growth for its RTD/beer portfolio. You will own the annual business review, shape strategic brand plans, and guide cross-functional teams and agencies to deliver compelling campaigns that build brand equity and grow market share.

You will manage the brand P&L, A&P and GTM investments, establishing KPIs and ROI, while collaborating with sales, distributors, and regional teams to bring the strategy to life

Competenze

• Master's or Bachelor's degree with extensive marketing/communications experience as described.
• Experience in RTD/Beer categories and brand marketing leadership.
• Proven ability to manage multiple agencies and large media budgets.
• Strong analytical skills and ability to drive ROI and KPIs.

Mansioni

• Own the annual business review and shape strategic brand plans.
• Lead cross-functional teams and agency partners to deliver campaigns.
• Manage P&L, A&P, and go-to-market investments with KPI tracking.
• Collaborate with sales, distributors, retailers to execute brand strategy.
• Mentor others and strengthen brand marketing capabilities across the org.

Formazione

Master's degree + 5 years marketing/communications experience

Bachelor's degree + 7 years marketing/communications experience

High school diploma + 7 years marketing/communications experience

RTD/Beer industry experience

Brand management

Travel up to 50% to designated locations

Knowledge of the on-premise channel

Experience managing multiple external agencies

Experience owning 360 media plans with budgets

Strong analytical & financial acumen

Influence management and cross-functional leadership

Descrizione del lavoro

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Location: Dallas, TX, US, 75201 Chicago, IL, US, 60613 Modesto, CA, US, 95354 New York City, NY, US, 10010

Work Category: Hybrid Telecommute (Dallas, TX and Modesto, CA) and Remote (Chicago, IL and NYC, NY)

Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo’s diverse portfolio of both owned and imported spirits includes standouts like High Noon, Four Roses Bourbon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy. Find the full portfolio here .

View our Corporate Values and Mission Statement here.

Location: Must be willing and able to be based in Dallas, TX (Requires 4 days per week onsite) OR Modesto, CA (Requires 3 days per week onsite) or Chicago, IL (Remote) or New York City, NY (Remote)

A Taste of What You'll Do

Are you ready to shape the future of a high-impact Ready-to-Drink brand? In this role, you’ll bring together consumer insights, creativity, commercial strategy, and financial leadership to build brand equity, accelerate growth, and deliver strong business results.

You’ll take ownership of the annual business review and help shape strategic brand plans by uncovering insights across consumers, customers, channels, competitors, and the broader Beer and RTD landscape. You’ll lead cross-functional teams and agency partners to turn those insights into compelling campaigns, integrated media strategies, partnerships, experiential activations, and customer programs that connect with consumers and deliver measurable impact.

As a strategic and commercial leader, you’ll manage the brand’s P&L, A&P and go-to-market investments, establish KPIs, evaluate ROI, and make thoughtful trade-offs across the marketing mix. You’ll collaborate closely with sales, commerce marketing, regional marketing, distributors, retailers, and external agencies to bring the brand strategy to life across channels.

You’ll also have the opportunity to influence innovation, creative strategy, communications, media, and consumer experiences while mentoring others and strengthening brand marketing capabilities across the organization. If you combine deep RTD or beer knowledge with strategic thinking, creativity, financial acumen, and a passion for building brands, this is an opportunity to make a meaningful impact.

What You'll Need

• Master's degree plus 5 years of marketing, media or communications reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of marketing, media or communications experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of Gallo Spirits or RTD marketing experience reflecting increasing levels of responsibility; OR Master’s degree plus 5 years of Gallo Spirits or RTD marketing experience reflecting increasing levels of responsibility; OR High school diploma or state-issued equivalency certificate plus 7 years of marketing, media or communications experience reflecting increasing levels of responsibility.
• Experience in the RTD or Beer industry.
• Brand management experience.
• Required to travel up to 50% of the time to designated business locations and to support inmarket expectations in order to effectively perform essential job responsibilities.
• Knowledge of the on-premise channel.
• Experience managing multiple external agencies/partners across a variety of disciplines including creative, media, PR and experiential.
• Experience owning 360 media plans with robust budgets.
• Strong analytical & financial acumen.
• Ability to influence management, lead cross-functional teams, and work through others.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You'll Stand Out

• Master's degree plus 6 years of marketing, media, or communications experience including at least 3 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of marketing, media, or communications experience including at least 3 years of beer or spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility OR Master’s degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility. Experience Managing a P&L. Experience working in an agile environment.
• Solid understanding of 3-tier distribution system. Ability to prioritize tasks and guide team in effective delivery of projects. Knows how and when to elevate for Sr manager/director feedback. Exceptional organization and project management skills - Experience managing complex project lists, priorities, and budgets with a focus on building brand equity.
• Experience collaborating and influencing internal and external partners, managing large media budgets, writing agency briefs, developing content strategy across integrated campaigns, guiding media agency through National and local plan strategy development and execution, development of paid and organic social content calendars, influencer campaigns, experiential event strategy & execution, as well as earned media (PR) tactic evaluation. Solid understanding of media channel strategies and tactics including TV, social, digital.
• Experience training and developing Jr level brand marketers in executing brand and organizational objectives. Trained in data systems (IRI/Circana) with the ability to analyze data and translate data into insights. Demonstrates a genuine desire and passion for the alcohol industry.

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case-by-case basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
• It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.