Brand Manager (Remote) - AI-Driven Campaigns & Partnerships

Aledade; Bethesda (MD); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible work schedules

Health/dental/vision insurance

21 days PTO

Paid holidays

12 weeks parental leave

Sabbatical after 6 years

401(k) with match

Stock options

Job summary

Aledade is seeking a Brand Manager to lead brand awareness campaigns and solutions positioning across our healthcare technology portfolio. You will collaborate with the Director of Brand Strategy and cross-functional partners to drive multi-channel initiatives that elevate visibility and market presence.

Remote work is available across US time zones. The role emphasizes AI-enabled governance, asset workflows, and rigorous brand standards while supporting research-driven decision making.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 5-7 years of experience in brand management or related role.
• Experience managing vendor relationships and external partnerships.
• Hands-on experience utilizing generative AI tools for brand operations, testing, copywriting or creative direction.
• Strong project management skills and ability to handle multiple initiatives.

Responsibilities

• Lead brand awareness campaigns, promotional initiatives and measure ROI.
• Support new business solutions with positioning and promotional activities.
• Manage co-branding inquiries and maintain brand consistency across assets.
• Define and implement brand guidelines and optimize workflows with governance tools.
• Assist in brand research and pulse monitoring to inform decisions.

Skills

Brand management

Campaign management

Cross-functional collaboration

Project management

AI tooling familiarity

Communication skills

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Monday.com

Digital asset management systems

Job description

Aledade is seeking a Brand Manager to lead brand awareness campaigns and solutions positioning across our healthcare technology portfolio. You will collaborate with the Director of Brand Strategy and cross-functional partners to drive multi-channel initiatives that elevate visibility and market presence.

Remote work is available across US time zones. The role emphasizes AI-enabled governance, asset workflows, and rigorous brand standards while supporting research-driven decision making.