Brand Manager, Premium Chocolate Formats (Lindor)

Lindt; Stratham (NH); Hybrid; USD 108,000 - 141,000; Full time

Job summary

Lindt is seeking a Brand Manager for Lindor formats based in Stratham, NH, with a hybrid work model requiring three days per week in the Stratham office or Boston, MA. You will lead cross-functional teams to develop and execute product innovations and brand initiatives to grow relevance and market share.

You will manage vendor and agency partners, drive 360 marketing campaigns, analyze performance, and collaborate closely with Sales to ensure seamless execution and measurable results.

Qualifications

• Marketing experience within a FMCPG.
• Experience in new product development.
• Previous experience with full P&L responsibility.
• Experience working in an international corporate environment.
• Research experience - consumer panels & Qualitative/Quantitative methods.
• Bachelor's degree required.
• MBA preferred.
• Ability to travel up to 10%.

Responsibilities

• Develop, present, and execute consumer-relevant annual marketing plans for LINDOR formats with clear measures for success that contribute to sales, profit and brand health objectives.
• Develop and oversee new product development for LINDOR formats.
• Develop and execute full 360-degree marketing campaigns across digital, social, media, shopper, and in-store touchpoints.
• Leverage knowledge of consumer, category and brand and continually identify, develop, and execute business-building initiatives which deliver against the global brand strategy and company objectives.
• Lead or conduct routine analysis of the brand, key initiative, competition, category, customer and consumer.
• Synthesize key findings to enhance brand and company performance.
• Develop and execute marketing communication plans via advertising and consumer promotions, including media recommendations, social media, PR, and consumer activations.
• Communicate regularly with the Sales Strategy Team and Directors, Field Sales Force, and Customer Marketing to ensure that marketing programs are properly implemented.
• Proactively communicate and collaborate with Field Sales to ensure meaningful integration and alignment in meeting customer needs.

Skills

Marketing experience in FMCPG

New product development

P&L responsibility

International corporate environment

Research methods

Education

Bachelor's degree required

MBA preferred

Job description

Lindt is seeking a Brand Manager for Lindor formats based in Stratham, NH, with a hybrid work model requiring three days per week in the Stratham office or Boston, MA. You will lead cross-functional teams to develop and execute product innovations and brand initiatives to grow relevance and market share.

You will manage vendor and agency partners, drive 360 marketing campaigns, analyze performance, and collaborate closely with Sales to ensure seamless execution and measurable results.