Brand Manager, Lindor

Lindt; Stratham (NH); Hybride; USD 108 000 - 141 000; Plein temps

Résumé du poste

Lindt is seeking a Brand Manager for Lindor formats based in Stratham, NH, with a hybrid work model requiring three days per week in the Stratham office or Boston, MA. You will lead cross-functional teams to develop and execute product innovations and brand initiatives to grow relevance and market share.

You will manage vendor and agency partners, drive 360 marketing campaigns, analyze performance, and collaborate closely with Sales to ensure seamless execution and measurable results.

Qualifications

• Marketing experience within a FMCPG.
• Experience in new product development.
• Previous experience with full P&L responsibility.
• Experience working in an international corporate environment.
• Research experience - consumer panels & Qualitative/Quantitative methods.
• Bachelor's degree required.
• MBA preferred.
• Ability to travel up to 10%.

Responsabilités

• Develop, present, and execute consumer-relevant annual marketing plans for LINDOR formats with clear measures for success that contribute to sales, profit and brand health objectives.
• Develop and oversee new product development for LINDOR formats.
• Develop and execute full 360-degree marketing campaigns across digital, social, media, shopper, and in-store touchpoints.
• Leverage knowledge of consumer, category and brand and continually identify, develop, and execute business-building initiatives which deliver against the global brand strategy and company objectives.
• Lead or conduct routine analysis of the brand, key initiative, competition, category, customer and consumer.
• Synthesize key findings to enhance brand and company performance.
• Develop and execute marketing communication plans via advertising and consumer promotions, including media recommendations, social media, PR, and consumer activations.
• Communicate regularly with the Sales Strategy Team and Directors, Field Sales Force, and Customer Marketing to ensure that marketing programs are properly implemented.
• Proactively communicate and collaborate with Field Sales to ensure meaningful integration and alignment in meeting customer needs.

Connaissances

Marketing experience in FMCPG

New product development

P&L responsibility

International corporate environment

Research methods

Formation

Bachelor's degree required

MBA preferred

Description du poste

Who We Are

At Lindt, we are a global fast-growing consumer goods company, enchanting the world with premium chocolate. We are driven by our passion for excellence and go the extra mile ensuring that every Lindt experience is nothing short of exceptional. Our collective efforts are geared towards making a positive impact, not only in the world of premium chocolate but also in the lives of our employees, customers, and communities. Our company embraces a culture defined by the core values of Excellence, Innovation, Entrepreneurship, Responsibility, and Collaboration, fostering a dynamic and collaborative environment where these principles drive our success.

Who We Are At Lindt, we are a global fast-growing consumer goods company, enchanting the world with premium chocolate. We are driven by our passion for excellence and go the extra mile ensuring that every Lindt experience is nothing short of exceptional. Our collective efforts are geared towards making a positive impact, not only in the world of premium chocolate but also in the lives of our employees, customers, and communities. Our company embraces a culture defined by the core values of Excellence, Innovation, Entrepreneurship, Responsibility, and Collaboration, fostering a dynamic and collaborative environment where these principles drive our success.

Chcete posunout svou kariéru v inspirativním a mezinárodním prostředí? Staňte se součástí světa Lindt &Sprüngli. Společně naplňujeme naše ambiciózní cíle – s jasným smyslem, silnými hodnotami a jedinečnou kulturou založenou na spolupráci a vzájemné důvěře. Stavíme na bohaté tradici, zároveň se však neustále vyvíjíme, abychom udávali směr a nastavovali nové standardy. V našich rozmanitých lokálních týmech přemýšlíme globálně a jednáme lokálně. Podporujeme naše kolegy v jejich růstu, dáváme jim prostor převzít odpovědnost a společně utvářet udržitelnou budoucnost. Jsme zodpovědným zaměstnavatelem první volby, který nabízí výjimečnou zaměstnaneckou zkušenost. Společně budujeme důvěru, podporujeme inovace a rosteme – jako jednotlivci i jako společnost. Lindt &Sprüngli okouzluje svět čokoládou již více než 180 let. Lindt &Sprüngli je tradiční švýcarská společnost s kořeny v Curychu a globální lídr v segmentu prémiové čokolády. Prémiovou čokoládu aktuálně vyrábíme ve 12 továrnách v Evropě a USA. Naše produkty jsou prodávány prostřednictvím 41 dceřiných společností a poboček, přibližně v620 vlastních prodejnách, a také prostřednictvím sítě zhruba 100 distributorů po celém světě. Jako skupina Lindt &Sprüngli zaměstnáváme přibližně 15500 zaměstnanců a v roce 2025 jsme dosáhli tržeb ve výši 5,92 miliardy CHF. Náš závazek přispívat k udržitelnější budoucnosti je klíčovým prvkem, který určuje naše aktivity i ambice. Od roku 2008 je program Lindt &Sprüngli Farming Program naším standardem odpovědného získávání kakaa.

Position Purpose

The Brand Manager will take responsibility for leading Lindor formats. The Brand Manager is responsible for leading cross-functional teams (locally and internationally) to build and execute product innovation and renovation, and brand initiatives to grow brand relevance, drive profitable market share growth, and build brand equity. This person will take lead in managing vendor and agency partners and all aspects of their projects. This is a hybrid role in strong collaboration with the cross functional team based in Stratham, NH. Three days per week are required in our Stratham, NH corporate office / or Boston, MA.

Essential Job Functions & Responsibilities

Marketing Strategy

• Develop, present, and execute consumer-relevant, annual marketing plans for LINDOR formats with clear measures for success that contribute to sales, profit and brand health objectives.
• Develop and oversee new product development for LINDOR formats.
• Develop and execute full 360-degree marketing campaigns across digital, social, media, shopper, and in-store touchpoints.
• Leverage working knowledge of consumer, category and brand and continually identify, develop, and execute business‑building initiatives which deliver against the global brand strategy, and the company's business and marketing objectives.

Research & Analytics

• Lead or conduct routine analysis of the brand, key initiative, competition, category, customer and consumer.
• Synthesize key findings and indications which enhance brand and company performance.
• Lead and assist with insight gathering research that collects consumer and competitive knowledge that can be utilized to enhance and evolve the brand's recipe development, promotional acceptance and communication evolution, among others.
• Thoroughly understand internal brand metrics, such as sales and profit, and actively contribute to sales projections and financial planning to drive the brand.

Brand/Customer Support

• Develop and execute marketing communication plans via advertising and consumer promotions, including media recommendations, social media, PR, and consumer activations.
• Communicate regularly with the Sales Strategy Team and Directors, Field Sales Force, and Customer Marketing to ensure that marketing programs are properly implemented.
• Proactively communicate and collaborate with Field Sales to ensure meaningful integration and alignment in meeting the needs of the customer and marketplace.
• Attend sales calls and actively participate in selling at the customer level.

Qualifications & Requirements

Skills & Knowledge

• Marketing experience within a FMCPG
• Experience in new product development
• Previous experience with full P&L responsibility, a plus
• Experience working in an international corporate environment, a plus
• Research experience - consumer panels & Qualitative / Quantitative research methods

Education

• Bachelor's degree required
• MBA preferred

Other Requirements

• Ability to travel up to 10%

Total Rewards

Compensation Range: $108,000.00 - 141,000.00

Applicants for this position must be currently authorized to work in the United States on a full-time basis. The company will not sponsor applicants for this position for work visas.

Lindt and Sprüngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law.

Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well.