Brand Manager: Popsicle & Good Humor Growth Leader

Magnum Ice Cream Co.; Englewood Cliffs (NJ); On-site; USD 103,000 - 154,000; Full time

Benefits offered by this job

Flexible ways of working

Health, dental and vision coverage

Retirement savings plan

Paid time off and holidays

Job summary

Magnum Ice Cream Company seeks a Refreshment Adventure Brand Manager for Popsicle and Good Humor in Englewood Cliffs. You will lead the brands, collaborate with innovation, operations, finance, and customer development, and drive demand creation through multiple channels.

The role demands 3–5 years in brand marketing, strong analytical skills, and a track record of delivering growth in a fast-paced, matrixed environment. A highly collaborative, owner‑type mindset is key.

Qualifications

• 3–5 years of Brand Marketing experience in consumer brands.
• BA/BS degree required; MBA desired.
• Ability to operate in a less-structured environment and deliver results.
• Strong interpersonal, communication, and analytical skills.
• Experience managing budgets, P&L, and agency partnerships.

Responsibilities

• Lead day-to-day management of Popsicle and Good Humor brands.
• Forecast demand, analyze market data, and inform strategic decisions.
• Develop and execute brand plans, including launches and promotions.
• Collaborate with cross-functional teams across innovation, operations, finance, and sales.
• Translate consumer insights into effective demand creation across paid, owned, and earned channels.
• Lead cross-functional teams to align priorities and resources.

Skills

Brand marketing

Forecasting

Budgeting & P&L

Cross-functional leadership

Consumer insights

Digital marketing

Agency management

Education

BA/BS degree

MBA desired

Job description

Magnum Ice Cream Company seeks a Refreshment Adventure Brand Manager for Popsicle and Good Humor in Englewood Cliffs. You will lead the brands, collaborate with innovation, operations, finance, and customer development, and drive demand creation through multiple channels.

The role demands 3–5 years in brand marketing, strong analytical skills, and a track record of delivering growth in a fast-paced, matrixed environment. A highly collaborative, owner‑type mindset is key.