HCP Marketing Director - Abbott Pediatric Nutrition

Abbott; Columbus (OH); On-site; USD 171,000 - 343,000; Full time

Benefits offered by this job

Training and career development

Financial security

Health care and well-being programs

Paid time off

401(k)

Job summary

Abbott in Columbus, OH is seeking a Director of Pediatric Healthcare Professional Marketing to lead marketing strategy and performance for Abbott's Pediatric Institutional and Specialty Nutrition portfolio, representing more than $600MM in annual sales. The role will drive growth across hospital, office, and HCP channels through integrated commercial strategy, external engagement, customer insights, and evidence development, partnering with sales and cross‑functional teams.

Travel is 5–10%.

Qualifications

• 10+ years of progressive commercial leadership in Sales and/or Marketing.
• Proven ability to lead cross-functional teams and influence senior leaders.
• Experience in healthcare professional (HCP) marketing within regulated environments.

Responsibilities

• Lead marketing strategy and performance for Pediatric Institutional & Specialty Nutrition.
• Drive growth across Hospital, Office, and HCP channels with integrated plans.
• Develop evidence generation, claims, and customer engagement strategies.

Skills

Commercial leadership

Strategic thinking

Executive communication

HCP marketing

Cross-functional leadership

Financial acumen

Brand management

Product launches

Education

BS/BA; MBA preferred

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Nourish the world and your career as part of the Nutrition team at Abbott.

Our Nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help get the nutrients they need to live their healthiest life.

Our location in Columbus, OH currently has an opportunity for a Director, Pediatric Healthcare Professional Marketing.

WHAT YOU’LL DO

This role leads marketing strategy and business performance for Abbott's Pediatric Institutional and Specialty Nutrition portfolio, representing more than $600MM in annual sales. The Director will drive growth across hospital, office, specialty, and healthcare professional channels through integrated commercial strategy, external engagement, customer insights, innovation commercialization, and partnership with sales and cross-functional teams. This leader will be accountable for delivering sustainable growth, strengthening HCP recommendation, and advancing Abbott's leadership position across pediatric nutrition

Lead and develop a high-performing team of approximately five direct and indirect reports, fostering talent development, collaboration, and organizational capability building.

• Lead the Pediatric Specialty Nutrition business, delivering annual sales, share, profit, and growth objectives.
• Develop and execute integrated commercial strategies across Hospital, Physician Office, and Healthcare Professional channels to drive recommendation, adoption, and growth.
• Lead commercial strategy for HCP sales teams, including promotional initiatives, selling materials, sales meeting content, and resource allocation.
• Serve as commercial lead for Hospital and Specialty Nutrition innovation pipelines, guiding strategy from development through launch and commercialization.
• Partner cross-functionally to develop supporting evidence, claims, and customer engagement strategies that maximize innovation success across channels and HCP audiences.
• Lead external engagement strategy across the Pediatric portfolio, including professional associations, scientific conferences, Key Opinion Leaders (KOLs), speakers, and agency partners.
• Leverage customer insights, advanced analytics, market trends, and reimbursement dynamics to identify growth opportunities, prioritize investments, and inform business decisions.
• Own business forecasting and performance management, monitoring sales, revenue, costs, and supply plans to ensure delivery of financial commitments.
• Lead annual planning, LBE, and strategic business planning processes in partnership with Finance, Commercial Analytics, Brand, and Delivery teams.
• Partner cross-functionally to develop agile commercial plans that optimize business performance amid changing market conditions and supply constraints.
• Accountable for management of AP&G, Gross-to-Net, and other commercial investments to maximize return on investment and business performance.
• Build and develop a high-performing team through coaching, talent development, succession planning, and a culture of engagement and accountability.
• Ensure all business activities are executed in compliance with legal, regulatory, and company policies while maintaining the highest ethical standards.

Success in this role will be measured through growth of the Pediatric Institutional and Specialty Nutrition portfolio, strengthened healthcare professional recommendation, successful commercialization of innovation, achievement of financial commitments, and development of a high-performing team.

Travel: 5-10%, including customer visits, sales meetings, and key professional conferences

SKILLS/EXPERIENCE:

• 10+ years of progressive commercial leadership experience with a demonstrated track record of delivering results across Sales and/or Marketing.
• Proven leadership experience driving organizational performance, fostering collaboration, and delivering results through direct authority and cross-functional influence.
• Experience leading and developing high-performing teams, including coaching and talent development
• Demonstrated ability to influence and lead cross-functional teams, building alignment across Medical, Legal, Regulatory, Commercial Operations, Analytics, Sales, Finance, and external stakeholders.
• Strong financial acumen, strategic thinking, and analytical problem-solving skills.
• Proven ability to develop strategic business plans and consistently deliver against financial and commercial objectives.
• Exceptional communication and executive presentation skills, with the ability to translate complex business and scientific concepts into clear, actionable recommendations.
• 5+ years of experience developing and executing healthcare professional (HCP) marketing and/or sales strategies within a regulated healthcare or consumer health environment.
• Deep understanding of U.S. hospital systems, Group Purchasing Organizations (GPOs), distributors, reimbursement dynamics, and institutional purchasing processes.
• Experience leading commercial strategy and business performance within Hospital and/or Physician Office channels preferred.
• Demonstrated ability to thrive in a fast-paced environment, navigate ambiguity, and drive results with accountability and ownership.
• Proven ability to influence executive stakeholders and lead through complexity.
• Experience launching products, indications, or commercial innovations preferred.
• Experience working with KOLs, medical societies, and healthcare institutions preferred.

*Brand ownership include Alimentum, EleCare, NeoSure, Metabolics portfolio and PediaSure Institutional products. Brand support and business driver for Similac, Mild Tolerance, PediaSure, and Pedialyte

EDUCATION AND EXPERIENCE YOU’LL BRING

• BS / BA required. MBA or Degree in Marketing, Management, or Business preferred.

WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career. We offer:

• Training and career development, with onboarding programs for new employees and tuition assistance
• Financial security through competitive compensation, incentives and retirement plans
• Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
• Paid time off
• 401(k) retirement savings with a generous company match
• The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Learn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $171,300.00 – $342,700.00. In specific locations, the pay range may vary from the range posted.