Brand Manager (Outdoor Living Products)

Oldcastle APG; Atlanta (GA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive base pay

Benefits program

Group retirement savings

Health and wellness programs

Inclusive culture

Job summary

Oldcastle APG, a leading outdoor living solutions provider in North America, is seeking a Brand Manager to oversee portions of the Outdoor Living portfolio across Oldcastle APG brands such as Catalyst Fence Solutions and RDI Railing. Develop breakthrough marketing plans and activations to create brand love and drive business impact.

This hybrid role based at our Atlanta corporate office partners with product, sales, and creative teams to set brand positioning, guide product strategy, and lead

Qualifications

• 5+ years in marketing, branding, product strategy or go-to-market roles
• Bachelor's degree or equivalent in marketing, communications, business, or related field
• Experience in building materials, construction, or related industries preferred
• Analytical thinker with strong financial modeling and business case skills

Responsibilities

• Lead brand architecture and ensure consistent brand expression across select outdoor living brands
• Develop and execute brand marketing strategies to drive growth and brand equity
• Conduct market research and competitive analysis to inform strategic decisions
• Set direction for brand positioning, audience definition, and value proposition
• Guide product strategy and translate insights into actionable recommendations
• Lead go-to-market strategies for new products and collections
• Develop and implement integrated marketing campaigns across digital, social, print, and events
• Manage marketing budgets and optimize resource allocation
• Collaborate with cross-functional teams to ensure impactful launches
• Present campaign strategies and results to Sales/Operations leadership

Skills

Branding

Marketing

Product strategy

Go-to-market

Analytical skills

Communication

Time management

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Job description

Job ID: 526043

CRH Americas Building Products is reinventing what's possible in building solutions. We are the leading provider of innovative outdoor living products and utility infrastructure solutions for the water, energy, and communications markets throughout North America. We're a trusted and strategic partner to engineers, contractors, distributors, specifiers, retailers and homeowners alike as the manufacturer of precast concrete, polymer concrete, and plastic infrastructure products. Our portfolio of brands includes Oldcastle APG, Oldcastle Infrastructure, Belgard® hardscape, Echelon® Masonry, RDI® railing, Catalyst™ Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, and Techniseal® sands and sealant technologies.

Job Summary

Oldcastle APG, a leading provider of outdoor living solutions in North America with an award-winning product portfolio that enables customers to Live Well Outside, is seeking a Brand Manager of portions of our Outdoor Living portfolio across Oldcastle APG. These responsibilities include the development of breakthrough marketing plans and activations that create brand love, deliver marketing results, and business impact for Oldcastle APG brands such as Catalyst Fence Solutions and RDI Railing.

Job Location

• This position is hybrid and located at our Corporate office in Atlanta, GA.

Job Responsibilities

• Leads brand architecture, providing leadership and ensuring consistent brand expression across all touchpoints for select outdoor living brands. Maintain and innovate brand guidelines, including style guides, messaging frameworks, and creative standards to meet the needs of each brand.
• Develop and execute comprehensive brand marketing strategies that drive business growth and enhance brand equity across select outdoor living portfolio.
• Conduct market research and competitive analysis to identify trends, understand consumer behavior, and inform strategic decisions within the concrete and masonry space.
• Set strategic direction for brand positioning, target audience definition, and value proposition for each brand within the portfolio.
• Guide product strategy and innovation by translating market insights and consumer needs into actionable recommendations, with particular focus on concrete and masonry applications.
• Lead the development and execution of go-to-market strategies for new products and collections.
• Develop and implement integrated marketing campaigns across various channels (digital, social, print, experiential). Identify and prioritize the most effective marketing channels to reach target audiences for both professional and DIY segments.
• Manage and optimize marketing budgets, ensuring efficient allocation of resources across the portfolio.
• Collaborate with cross-functional teams (product, sales, marketing, etc.) to ensure seamless and impactful launches.
• Build and maintain strong relationships with internal and external stakeholders, including agencies, partners, and senior leadership.
• Leads the strategy, planning, execution, and measurement of marketing campaigns across various channels, including digital, social media, print, and events.
• Develops and executes integrated marketing campaigns that support specific product lines within the Fence & Rail portfolio.
• Manages the development of high-quality brand content, including website copy, brochures, videos, and social media posts.
• Conducts market research and competitive analysis to identify opportunities and inform campaign strategies.
• Manages marketing budgets effectively and ensures campaigns are delivered within budget constraints.
• Manages multiple projects simultaneously, ensuring timely delivery and meeting deadlines.
• Works closely with cross-functional teams, including sales, product development, and communications, to achieve marketing objectives.
• Presents campaign strategies and results to all levels of the organization with priority focus at the Sales and Operations leadership level.

Job Requirements

• 5+ years of demonstrated ability in a mix of marketing, branding, product strategy and other go-to-market strategy roles.
• Bachelor's degree or equivalent experience in marketing, communication, business, or related field.
• Experience in building materials, construction, or related industries preferred.
• Analytical problem solver building strong financial models and analyzing business cases (market sizing, new offerings, P&L impact).
• Ability to navigate a complex, matrixed environment with finesse.
• Excellent communication with the ability to craft a vision and bring others along.
• Problem-solving ability to develop actionable insights from complex data and organize people to creatively solve sophisticated business challenges.
• Proficient organizational and time management skills to work efficiently without compromising quality. Exceptional attention to detail and multi-tasking capabilities.
• Team-player mentality with an openness to receive and execute feedback, collaborative approach to working with cross-functional partners.
• Excellent presentation skills and the ability to communicate confidently and professionally.
• Ability to travel up to 15% as needed.

What CRH Offers You

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• An inclusive culture that values opportunity for growth, development, and internal promotion

About CRH

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.

CRH Americas Building Products (ABP), a CRH Company, is an Affiant

CRH Equal Opportunity Statement

CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.

AI tools may be used in certain stages of the employment lifecycle, such as candidate review; however, all final employment decisions will be made by a person.