Brand Manager - Omnichannel Strategy

Rush Street Gaming, LLC; Chicago (IL); On-site; USD 75,000 - 95,000; Full time

Job summary

A leading gaming and entertainment company is seeking a Brand Manager to support and evolve their omnichannel marketing strategy. This role is pivotal in shaping the brand's identity, ensuring consistency, and driving engagement across various platforms. The ideal candidate will have a bachelor's degree in marketing and over five years of experience in brand management, particularly in gaming or hospitality. Responsibilities include overseeing brand positioning, managing creative assets, and collaborating with teams to enhance customer experiences.

Qualifications

• 5+ years of brand management experience within gaming or hospitality industries.
• Proven ability to develop and execute brand strategies.
• Strong organizational skills to manage multiple initiatives.

Responsibilities

• Define and manage brand identity across all channels.
• Lead development of brand creative assets and storytelling.
• Drive efforts to increase brand visibility and equity.

Skills

Brand strategy formulation

Creative leadership

Cross-functional collaboration

Project management

Data-driven decision making

Education

Bachelor’s degree in marketing or related field

Job description

The Brand Manager – Omnichannel Strategy supports our casinos’ omnichannel marketing strategy across both brick-and-mortar and online platforms. This position plays a vital role in shaping and maintaining a unified brand identity, ensuring consistency across all touchpoints, and driving brand equity and engagement. This position will oversee brand positioning, manage creative standards, and collaborate across-functionally to enhance the customer experience across all markets.

Duties and Responsibilities

Brand Strategy and Positioning:

• Define, manage, and evolve brand identity, ensuring consistency across omnichannel brick-and-mortar and online operations.
• Articulate brand guidelines that accurately reflect the brand’s mission, vision, values, and positioning.
• Partner with leadership to align brand strategy with business goals and market growth opportunities.

Creative and Messaging Leadership:

• Lead the development of omnichannel brand creative assets, messaging frameworks, and storytelling that resonate with diverse player segments.
• Ensure that creative output maintains brand consistency across digital, traditional, and on-property channels.
• Drive unified brand experience across all customer touchpoints, connecting digital and physical marketing efforts into a cohesive narrative.
• Work closely with brick-and-mortar and online partners to ensure brand collaboration across initiatives.

Cross-Functional Collaboration:

• Partner with advertising, media buying, CRM, database marketing, and property-level teams to ensure that all initiatives are brand aligned.
• Guide internal stakeholders and external agencies to maintain consistent brand execution.
• Oversee the creation and distribution of branded content, ensuring consistency in messaging, design, and customer interactions across RSI and RSG platforms.

Brand Awareness and Equity Growth:

• Lead efforts to increase brand visibility, loyalty, and equity across Pennsylvania and Illinois.
• Support promotional and sponsorship initiatives that reinforce brand identity and resonate with target audiences.

Qualifications

• Bachelor’s degree in marketing, Branding, Communications, Business, or related field.
• 5+ years of brand management experience, preferably with omnichannel exposure or within gaming, entertainment, or hospitality industries.
• Proven ability to develop and execute brand strategies that drive measurable business results.
• Strong creative sensibility with experience overseeing design, messaging, and storytelling.
• Exceptional collaboration and communication skills with cross-functional teams and external partners.
• Data-driven mindset with experience using research and analytics to form brand strategy.
• Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.
• Passion for creating memorable and consistent brand experiences that resonate with diverse audiences.

The “1 Rush Street Fundamentals” (regularly displays the following):

• Have Fun at Work.
• Integrity in All Things.
• Respect. Give It, Get It.

Duties and Responsibilities: Behavioral/Cultural

• Appropriately advise key level executives of matters requiring their attention
• Build and maintain effective communication and relationships with property leadership

Physical and Mental Demands

• Plans and meets deadlines. Maintains a flexible work schedule to meet the demands of executive management. Hours can be long and irregular, and must possess the ability to work flexible shifts and days of the week, including holidays.
• Conveys a professional and positive image and attitude regarding Rush Street Gaming
• Demonstrates commitment to continued professional growth and development.
• Frequent walking, standing, kneeling, twisting, bending, and lifting.

RSG values a diverse workforce, is an equal opportunity employer and encourages all qualified applicants to apply. For full consideration, applicants must complete the "screener" questions associated with this posting. No calls, please.