Brand Manager - Nonprofit, Hybrid, Impact-Driven

Maryland Food Bank; Arbutus (MD); Hybrid; USD 81,000 - 85,000; Full time

Job summary

The Maryland Food Bank is seeking a Brand Manager to lead day-to-day stewardship of our brand, ensuring consistent expression across campaigns, digital channels, publications, partnerships, merchandise, and physical spaces.

Reporting to the SVP of Marketing & Communications, you will translate brand strategy into creative direction, maintain brand standards, and guide internal and external partners to deliver cohesive brand experiences across MFB.

Qualifications

• 5+ years of brand management or related experience.
• Experience managing brand projects from concept to completion.
• Strong understanding of brand strategy, development, and standards.
• Proven ability to collaborate with internal teams and external partners.
• Excellent project management, communication, and organizational skills.

Responsibilities

• Serve as day-to-day steward of the brand identity across channels and locations.
• Translate brand strategy into creative direction for campaigns and partnerships.
• Develop and evaluate briefs and concepts aligned with goals and brand standards.
• Guide brand expression across digital, print, video, events, and spaces.
• Collaborate with Communications, Content, Digital, and other teams for cohesive experiences.
• Provide direction and feedback to designers, agencies, and vendors.
• Manage brand projects from concept to completion with timelines and approvals.
• Review concepts for quality, accessibility, and brand alignment.
• Identify opportunities to strengthen brand presence and improve tools.

Skills

Brand management

Brand strategy

Project management

Communication

Agency collaboration

Organizational skills

Problem-solving

Education

Bachelor’s degree

Job description

The Maryland Food Bank is seeking a Brand Manager to lead day-to-day stewardship of our brand, ensuring consistent expression across campaigns, digital channels, publications, partnerships, merchandise, and physical spaces.

Reporting to the SVP of Marketing & Communications, you will translate brand strategy into creative direction, maintain brand standards, and guide internal and external partners to deliver cohesive brand experiences across MFB.