Manager, Brand

Maryland Food Bank; Arbutus (MD); Hybrid; USD 81,000 - 85,000; Full time

Job summary

The Maryland Food Bank is seeking a Brand Manager to lead day-to-day stewardship of our brand, ensuring consistent expression across campaigns, digital channels, publications, partnerships, merchandise, and physical spaces.

Reporting to the SVP of Marketing & Communications, you will translate brand strategy into creative direction, maintain brand standards, and guide internal and external partners to deliver cohesive brand experiences across MFB.

Qualifications

• 5+ years of brand management or related experience.
• Experience managing brand projects from concept to completion.
• Strong understanding of brand strategy, development, and standards.
• Proven ability to collaborate with internal teams and external partners.
• Excellent project management, communication, and organizational skills.

Responsibilities

• Serve as day-to-day steward of the brand identity across channels and locations.
• Translate brand strategy into creative direction for campaigns and partnerships.
• Develop and evaluate briefs and concepts aligned with goals and brand standards.
• Guide brand expression across digital, print, video, events, and spaces.
• Collaborate with Communications, Content, Digital, and other teams for cohesive experiences.
• Provide direction and feedback to designers, agencies, and vendors.
• Manage brand projects from concept to completion with timelines and approvals.
• Review concepts for quality, accessibility, and brand alignment.
• Identify opportunities to strengthen brand presence and improve tools.

Skills

Brand management

Brand strategy

Project management

Communication

Agency collaboration

Organizational skills

Problem-solving

Education

Bachelor’s degree

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Manager, Brand

Full-time Regular Baltimore, MD, US

6 days ago Requisition ID: 1215

Salary Range: $81,000.00 To $85,000.00 Annually

The Maryland Food Bank (MFB) is a nonprofit, anti-hunger organization whose mission is to feed people, strengthen communities, and end hunger for more Marylanders. MFB does this work by expanding access to nutritious food while also seeking to eliminate the root causes of hunger.

MFB distributes food through a statewide network of community-based organizations from Maryland’s western mountains to its Eastern Shore. Last year, the Maryland Food Bank distributed enough food to provide the equivalent of more than 41 million meals, or about 114,000 meals every day. This healthy food supports children, seniors, veterans, and hard-working families. Beyond food distribution, MFB works to end hunger for more Marylanders by offering job training programs, access to supportive services and benefits, and by advocating to change the laws, policies, and practices that create food insecurity for more than 1 in 3 Marylanders.

The Maryland Food Bank embraces a philosophy which recognizes and values diversity. Our goal is to attract, develop, retain, and promote a talented, diverse workforce in a culture where all employees will contribute to their fullest potential.

About the position

The Brand Manager leads the day-to-day stewardship of MFB’s brand, ensuring consistent and compelling brand expression across campaigns, digital channels, publications, partnerships, merchandise, and physical spaces. Reporting to the SVP of Marketing & Communications, this role translates brand strategy into creative direction, maintains brand standards, guides internal and external partners, and ensures cohesive brand experiences across MFB.

Primary Responsibilities

• Serve as MFB’s day-to-day steward of the brand identity and ensure consistent, compelling brand expression across channels and locations.
• Translate brand strategy into clear creative direction for campaigns, materials, partnerships, and audience experiences.
• Develop and evaluate creative briefs and concepts, ensuring alignment with project goals, audiences, messaging, and brand standards.
• Guide brand expression across digital, print, video, presentations, events, merchandise, signage, and physical spaces.
• Collaborate with Communications, Content, Digital, and other teams to deliver cohesive and accessible brand experiences.
• Provide creative direction and constructive feedback to internal teams, designers, agencies, photographers, vendors, and other partners.
• Manage brand projects from concept through completion, coordinating priorities, timelines, stakeholders, deliverables, and approvals.
• Review creative concepts and final materials for quality, accessibility, consistency, and alignment with MFB’s brand.
• Identify opportunities to strengthen MFB’s brand presence and improve processes, tools, and resources that support consistent brand execution.

Basic Qualifications

• 5+ years of experience in brand management, marketing, communications, creative services, or a related field.
• Experience managing brand projects from concept through completion.
• Strong understanding of brand strategy, creative development, and brand standards.
• Experience working with internal teams and external creative partners, vendors, or agencies.
• Strong project management, communication, organizational, and problem-solving skills.
• Demonstrated creative judgment and ability to evaluate and guide creative work.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.

Preferred Qualifications

• Bachelor’s degree in marketing, communications, graphic design, branding, or a related field.
• Experience working with nonprofit, mission-driven, or community-focused organizations.
• Experience developing integrated campaigns across digital, print, events, video, and physical environments.
• Experience with merchandise, environmental branding, or vendor/production management.
• Familiarity with accessibility and inclusive brand practices.

Supervisory Responsibility

• This position has no direct supervisory responsibility.
• This is a hybrid role, requiring on-site presence at least three (3) days per week.
• Flexible schedules, including occasional evenings, weekends, and travel to events and other MFB locations.
• This position operates primarily in an office environment with occasional movement around the warehouse.

Pay Range

• $81,000 - $85,000

Nothing matters more to the Maryland Food Bank than our strong ethical and safety commitments. As such, all positions require a background check and drug screen.