Brand Manager, Natural Foods & Innovation

Honey Mama's; Portland (OR); On-site; USD 90,000 - 130,000; Full time

Job summary

Honey Mama’s, a Portland, Oregon–based maker of refrigerated chocolate fudge bars and protein bars, is seeking a Brand Manager. The role drives brand strategy, product renovation, and promotional optimization to boost awareness, trial, and sales across channels.

The ideal candidate leads with a strategic, hands-on approach in a fast-paced, entrepreneurial environment, collaborating with Sales, R&D, Operations, Finance, and external agencies.

Qualifications

• Bachelor's in Marketing, Business, or Communications.
• 5+ years in brand management or product marketing in CPG.
• Experience growing brands with purpose and renovation projects.

Responsibilities

• Develop brand strategies and annual marketing plans.
• Lead cross-functional initiatives with R&D, Ops, Sales.
• Manage product renovations, launches, and go-to-market plans.
• Coordinate packaging design briefs and creative execution.
• Support trade shows, events, and promotions.

Skills

Brand strategy

Cross-functional leadership

Marketing analytics

Project management

Consumer insights

Education

Bachelor's degree in Marketing or related field

Tools

SPINS

Nielsen

Circana

Job description

Honey Mama’s, a Portland, Oregon–based maker of refrigerated chocolate fudge bars and protein bars, is seeking a Brand Manager. The role drives brand strategy, product renovation, and promotional optimization to boost awareness, trial, and sales across channels.

The ideal candidate leads with a strategic, hands-on approach in a fast-paced, entrepreneurial environment, collaborating with Sales, R&D, Operations, Finance, and external agencies.