Brand Manager, Maui Moisture +

Kenvue; Utah; Hybrid; USD 124,000 - 175,000; Full time

Benefits offered by this job

Competitive Benefit Package

Paid Company Holidays

Paid Vacation

Volunteer Time & More

Learning & Development Opportunities

Kenvuer Impact Networks

Job summary

Kenvue is seeking a Brand Manager for Maui Moisture+ in Summit, NJ. Hybrid work arrangement with global scope across North America and beyond. Lead growth through strategic plans, GTM launches, and cross-functional collaboration.

Role focuses on global brand initiatives, market-entry launches, and performance analytics to inform decisions and optimize profitability.

Qualifications

• Bachelor’s degree in Marketing/Business or related field.
• 6+ years of brand management & marketing experience.
• Experience with new product forecasting and business case development.
• Experience cross-functionally with sales, trade partners, and regional stakeholders to bring innovation to market.
• Experience bringing activations to life via customer, media and influencer partnerships.

Responsibilities

• Develop a multi-year strategic plan anchored in the US lead market with global scalability.
• Launch new products and go-to-market plans including pricing and merchandising.
• Support OUS deployment and market-specific needs in innovation planning.
• Create globally consistent, locally adaptable marketing communications and media plans.
• Analyze performance and post-campaign reporting to inform activation strategy.
• Partner with BI teams to uncover insights across markets for recommendations.
• Oversee display artwork and claims approvals for US and regional needs.
• Coordinate with cross-functional partners to hit sales and profit targets.

Skills

Bachelor's degree

Brand management

Forecasting

Cross-functional collaboration

Activations

Global/Regional alignment

Stakeholder management

Education

Bachelor's degree in Marketing/Business

Tools

Nielsen

Numerator

MS Excel

PowerPoint

Job description

Kenvue is currently recruiting for a:

Brand Manager, Maui Moisture +

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Head of Incubator Brands

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

As a Brand Manager, you will act as a business leader to drive growth on your brand through strategies and executions with a truly global impact. The US will serve as the lead market, but this role is expected to champion Maui Moisture across North America, EMEA, LATAM, and APAC, working closely with the OUS deployment lead to ensure plans support the brand’s growth outside the US as well. You will also be responsible for launching new brands in the North American market by strategizing and executing market entry launch plans.

Key Responsibilities

• Developing and implementing a multi-year strategic business plan for your brand that is anchored in the US lead market while enabling scalable growth across North America, EMEA, LATAM, and APAC.
• Launching new products and building comprehensive go-to-market plans, including pricing and merchandising strategies, that can be adapted across priority global markets.
• Contributing insights on business case inputs for the longer-term innovation pipeline, including opportunities to support OUS deployment and market-specific needs.
• Crafting globally consistent, locally adaptable marketing communications (e.g. Sampling, Healthcare Professionals, Consumer Promotions planning, Budget management, R&D claims, etc) and impactful media plans with external agency partners, the Content & Communications team, regional partners, and the Megabrand team.
• Diagnosing and analyzing business performance across the US lead market and key global markets to ensure sufficient new product tracking and post-campaign reporting to inform activation planning.
• Partnering with Consumer Business Intelligence partners to uncover category, competitor, consumer, and retail customer insights across priority markets that drive business recommendations.
• Own workflow for foundational display artwork and claims approval process, ensuring materials support US execution while considering requirements for EMEA, LATAM, APAC, and other OUS markets, as well as partner with team on forecasting inputs.
• Collaborating with cross-functional partners including Customer Strategy, Innovation, Sales, Finance, Regulatory, Legal, Global, Supply Chain, Demand Planning, regional market teams, and the OUS deployment lead to coordinate team activities/projects and attain short- and long-term sales and profit commitments.

What We Are Looking For

Required Qualifications

• A minimum of a bachelor’s degree is required; preferably in Marketing/Business or a related field.
• 6+ years of brand management & marketing experience.
• Experience working on new product forecasting, insights gathering, and business case development.
• Experience working cross functionally with sales, trade customization, research partners, and regional stakeholders to bring innovation to market.
• Experience with bringing activations to life via customer, media, influencer partnership.
• Experience partnering with global, regional, or local market teams to shape brand plans, innovation, or commercialization strategies beyond a single market.
• Strong stakeholder management skills, including the ability to influence and align cross-functional partners across geographies and time zones.
• Global or multi-market brand management experience, with demonstrated ability to translate a lead-market strategy into relevant regional plans.

Preferreed Qualifications

• Excellent written and oral communication skills, with an ability to bring out the best in others.
• Strategy and data are the core of everything we do, so strong critical thinking and analytical skills are required.
• Strong budget management and forecasting skills.
• Agile, beauty-first mindset & entrepreneurial, problem-solving thinking.
• Digital marketing experience is an asset.
• Experience with tools such as Nielsen and Numerator for data analysis. Well versed in MS Excel & PowerPoint.

What’s in it for you

Annual base salary for new hires in this position ranges:

$124,100.00 - $175,200.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

• Competitive Benefit Package*

• Paid Company Holidays, Paid Vacation, Volunteer Time & More!

• Learning & Development Opportunities

• Kenvuer Impact Networks

• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.