Brand Manager, Aveeno Body Activation

Kenvue; Summit (NJ); Hybrid; USD 124,000 - 175,000; Full time

Benefits offered by this job

Competitive benefits package

Paid company holidays

Paid vacation

Volunteer time and more

Job summary

Kenvue in North America is seeking a Brand Manager for Aveeno Body & Hair Activation to lead activation strategy and execution across Aveeno Body & Hair, translating brand priorities into integrated consumer and retailer plans that drive business impact.

The role requires a BA/BS in Marketing or related field and at least six years of business experience, including three years in a commercial role within CPG. Hybrid work from Summit, NJ, with a team of two ABMs and cross-functional partnerships.

Qualifications

• BA/BS degree in Marketing, Business, or a related field required.
• 6+ years of business experience, including at least 3 years of progressive commercial experience.
• Marketing or sales experience in a Consumer Packaged Goods environment required.
• Strong analytical capabilities and experience translating insights into business recommendations.
• Experience leading cross-functional projects and presenting strategy to senior-level stakeholders.
• Experience building strong cross-functional relationships and influencing across teams.
• P&L, financial management, and business or strategic planning experience.

Responsibilities

• Lead activation strategy and execution across Aveeno Body & Hair, translating brand priorities into integrated consumer and customer plans that drive business impact.
• Partner with customer and sales strategy teams to translate brand priorities into retailer-relevant activation plans, toolkits, and customer-facing materials.
• Manage media asset needs, execution timelines, and optimization inputs in partnership with agency and cross-functional teams.
• Guide agency partners through briefs, actionable feedback, timely decision-making, and alignment to brand strategy and standards.
• Lead planning and execution for category-focused tentpole activations that connect consumer and customer touchpoints and deliver brand priorities.
• Review and approve materials through the MLR process as a certified brand approver, ensuring brand standards.
• Partner with Global Brand Team on NPI asset development, including media assets and PDP content.
• Adapt and transcreate assets for the US market while maintaining brand consistency.
• Own budget tracking and serve as a budget liaison to support disciplined planning and coordination.
• Partner with PR and influencer teams to support organic and influencer strategy, assets inputs and activation alignment.
• Manage a team of 2 Media & Comms ABMs and foster a high-performance culture.

Skills

Cross-functional leadership

Analytical thinking

Stakeholder management

P&L management

Strategic planning

Education

BA/BS in Marketing or related field

Job description

What We Do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Kenvue Is Currently Recruiting For a

Brand Manager, Aveeno Body Activation

What We Do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role Reports To

Senior Brand Manager Aveeno

Location

North America, United States, New Jersey, Summit

Work Location

Hybrid

What You Will Do

The Brand Manager, Aveeno Body & Hair Activation will lead activation strategy and execution across Aveeno Body & Hair, translating brand priorities into integrated consumer and customer plans that drive business impact. This role will serve as the lead for customer co-planning and media execution, partnering closely with global brand, media, PR, influencer, customer, and agency teams to deliver high-quality assets, optimized activation plans, and strong in-market execution. The Brand Manager will help bring Aveeno priorities to life through tentpole category activations, innovation asset development, US asset adaptations, BME tracking, and PR/organic influencer strategy support.

Key Responsibilities

• Lead the Aveeno Body & Hair brand activation planning process, ensuring plans are rooted in brand strategy, integrated across channels, and aligned to business priorities.
• Partner with customer and sales strategy teams to translate brand priorities into retailer-relevant activation plans, toolkits, and customer-facing materials.
• Manage media asset needs, execution timelines, and optimization inputs in partnership with integrated agency and cross-functional teams.
• Guide agency partners through clear briefs, actionable feedback, timely decision-making, and strong alignment to Aveeno brand strategy and executional standards.
• Lead planning and execution for category-focused tentpole activations that connect consumer and customer touchpoints and deliver against brand priorities.
• Review and approve materials through the MLR process as a certified brand approver, ensuring claims, assets, and executions align with approved brand standards.
• Partner with the Global Brand Team on NPI asset development, including media assets, PDP content, launch toolkits, and related activation materials.
• Adapt and transcreate global, regional, or master assets for the US market while maintaining Aveeno brand consistency and local relevance.
• Own BME budget tracking and serve as a budget liaison to support disciplined planning, visibility, and coordination across activation workstreams.
• Partner with PR and influencer teams to support organic and influencer strategy, asset inputs, approvals, and activation alignment.
• Manage a team of 2 Media & Comms ABMs and foster a high-performance culture grounded in integrity, creativity, teamwork, insight, and excellence.

Required Qualifications

What We Are Looking For

• BA/BS degree in Marketing, Business, or a related field required.
• Minimum of 6 years of business experience required, including at least 3 years of progressive commercial experience.
• Marketing or sales experience in a Consumer Packaged Goods environment required.
• Strong analytical capabilities and experience translating insights into business recommendations required.
• Experience leading cross-functional projects and presenting strategy to senior-level stakeholders required.
• Experience building strong cross-functional relationships and influencing across teams required;.
• P&L, financial management, and business or strategic planning experience required.

Preferred Qualifications

• MBA
• People management experience preferred.
• Experience across different product life cycles, including mature brands, new launches, and turnaround opportunities preferred.

What’s In It For You

Annual base salary for new hires in this position ranges:

$124,100.00 - $175,200.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job‑related factors.

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region
• Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.