Digital Commerce Associate Brand Manager

Kenvue Inc.; Summit, Northern (NJ, KY); Hybrid; USD 111,000 - 156,000; Full time

Benefits offered by this job

Competitive benefits

Paid holidays & vacation

Learning & development

Kenvuer Impact Networks

Job summary

Kenvue is seeking a Digital Commerce Associate Brand Manager to drive execution and optimization of digital commerce initiatives across key retail and social platforms. This role will deliver best-in-class digital shelf content, improve eCommerce performance through data-driven optimization, and support social commerce growth.

Working cross-functionally with Brand Marketing, Customer Development, Media, and agency partners, you will proactively identify growth opportunities, enhance the online

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or related field.
• 2-4 years in brand management, digital marketing, eCommerce, or related roles.
• Experience with digital retail platforms, digital content, or performance marketing.
• Strong analytical skills with ability to interpret sales data and consumer insights.

Responsibilities

• Lead digital shelf content development and optimisation across priority retailers.
• Create PDP content with copy, imagery, and video to drive conversion.
• Provide feedback to agencies and partners throughout content development.
• Ensure launch PDPs meet compliance with Legal, Regulatory, and R&D.
• Monitor content execution across customers and platforms.
• Lead ratings and reviews programs for new product launches.
• Monitor sales, traffic, conversion, and share on major platforms weekly.
• Translate data into actionable insights to improve results.
• Suggest improvements to retail media programs and test-and-learn initiatives.
• Guide assortment, pricing, and content planning for social channels.

Skills

Analytical skills

Project management

Cross-functional collaboration

Digital marketing

Education

Bachelor's degree in Marketing or related field

Tools

Amazon

Walmart.com

Target.com

TikTok Shop

Retail analytics tools

Job description

Kenvue is currently recruiting for a:

Digital Commerce Associate Brand Manager

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Sr Brand Manager Oral Care

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

What You Will Do

The Associate Brand Manager, Listerine Digital Commerce will drive the execution and optimization of digital commerce initiatives across key retail and social commerce platforms. This role is responsible for delivering best-in-class digital shelf content, improving eCommerce performance through data-driven optimization, and supporting social commerce growth.

Working cross-functionally with Brand Marketing, Customer Development, Media, and agency partners, this individual will proactively identify growth opportunities, enhance the online shopping experience, and execute digital commerce strategies that increase traffic, conversion, basket size, and sales.

This position requires a collaborative, analytical marketer with a strong digital commerce mindset and excellent project management skills who can thrive in a fast-paced environment.

Key Responsibilities:

Digital Shelf Excellence

• Lead the development and execution of best-in-class digital shelf content for Listerine across priority retailers, partnering with global, brand, customer, and agency teams
• Lead the creation and optimisation of product detail page (PDP) content, including copy, imagery, video, and enhanced content that drive conversion while adhering to brand guidelines
• Provide timely, actionable feedback to creative agencies and internal partners throughout content development and approval processes.
• Ensure PDPs for all new product launches are executed on time, and partner with Legal, Regulatory, and R&D teams to ensure digital content meets all compliance requirements.
• Monitor execution and syndication to ensure content is updated and maintained consistently across priority customers and platforms.
• Lead the activation of ratings and reviews programmes for new product launches to support consumer confidence and conversion.

Performance Marketing & Digital Commerce Optimization

• Monitor Listerine sales, traffic, conversion, and share performance across Amazon, Walmart.com, Target.com, and other key digital commerce platforms on a weekly basis
• Translate performance data into actionable insights and recommendations to improve business results.
• Optimize Listerine retail media programmes through recommendations on keywords, creative assets, product selection, and investment strategies.
• Lead test and learn initiatives, including A/B testing, and scale successful optimisations across the Listerine portfolio.
• Monitor competitive activity, category trends, and emerging digital commerce capabilities to identify opportunities for growth.

Social Commerce & Digital Leadership

• Provide strategic guidance for Listerine's assortment, pricing, promotional activity, and content planning for platforms such as TikTok Shop and future social commerce channels.
• Grow knowledge of the digital commerce landscape and support the team's digital commerce initiatives by bringing forward insights, emerging trends, and best practices while building strong relationships across functions.

Qualifications

Required

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or related field.
• 2-4 years of experience in brand management, digital marketing, eCommerce, digital commerce, shopper marketing, or related roles.
• Experience working with digital retail platforms, digital content, or performance marketing programmes.
• Strong analytical skills with the ability to interpret sales data, performance metrics, and consumer insights.

• Excellent project management skills and experience managing project timelines, stakeholder alignment, approvals, and issue resolution to ensure on-time delivery.

• Strong written and verbal communication skills.

• Proven ability to collaborate effectively across cross-functional teams and external partners.

Preferred

• Experience working in Consumer Packaged Goods (CPG), healthcare, personal care, or oral care categories.
• Experience with Amazon, Walmart.com, Target.com, TikTok Shop, or other digital commerce platforms.
• Familiarity with digital shelf analytics, content syndication, ratings & reviews, and retail media platforms.
• Experience working with agencies and managing creative development processes.
• Understanding of eCommerce search, conversion optimisation, digital measurement, and shopper behaviour.
• Experience leveraging digital analytics and testing methodologies to improve business performance.

What’s in it for you

Annual base salary for new hires in this position ranges:

$110,500.00 - $156,000.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.