Brand Manager - Imports & Growth Strategy

San Francisco Chamber; Santa Rosa (CA); Hybrid; USD 120,000 - 145,000; Full time

Job summary

San Francisco Chamber is seeking a Brand Manager in Santa Rosa, CA (hybrid) to lead development and execution of the marketing strategy for an assigned portfolio of brands. The role collaborates with Sales, Operations, Direct-to-Consumer and Wholesaler teams to drive growth and brand storytelling.

The brand manager will own brand planning, programs, and budget stewardship, work with agencies, import partners, and internal teams to deliver compelling campaigns that resonate with consumers and

Qualifications

• Bachelor’s degree required.
• 4 years of premium wine brand marketing and/or luxury goods or beverage experience preferred.
• Experience in promotion, packaging and merchandising design/implementation.
• Experience in brand strategy, marketing communications planning, and budget/P&L management.
• Strong analytic, strategic and creative skills.
• Excellent presentation and communication skills.
• Ability to balance multiple priorities, meet deadlines and thrive in a demanding environment.

Responsibilities

• Develops brand strategies and positioning for priority brands.
• Develops brand marketing plans across PR, paid media, partnerships, events, and retail accounts.
• Manages execution of brand marketing plan including paid advertising, promotion, trade marketing, PR and product development.
• Maintains accountability for brand budgets, revenue, and gross margin.
• Coordinates with external agencies/vendors and production teams.
• Interfaces with import partners to align with brand objectives.
• Communicates monthly brand status and programs to Management and Sales.

Skills

Brand marketing

Budget management

Analytical skills

Communication skills

Project management

Education

Bachelor's degree

Job description

San Francisco Chamber is seeking a Brand Manager in Santa Rosa, CA (hybrid) to lead development and execution of the marketing strategy for an assigned portfolio of brands. The role collaborates with Sales, Operations, Direct-to-Consumer and Wholesaler teams to drive growth and brand storytelling.

The brand manager will own brand planning, programs, and budget stewardship, work with agencies, import partners, and internal teams to deliver compelling campaigns that resonate with consumers and