Brand Manager: Iconic Toys & Licensing

Schylling; Andover (MA); Hybrid; USD 135,000 - 160,000; Full time

Benefits offered by this job

Medical & dental insurance (80%+ by 회사

Vision insurance

Life and disability insurance

PTO & holidays

401(k) with company match

Product discount

Job summary

Schylling, a nostalgic yet innovative toy company, seeks an experienced Brand Manager to lead strategy and growth for NeeDoh®, Lava®, Big Wheel®, and other portfolio brands. You will partner with Product Development, Marketing, Sales, Licensing, and Operations to bring compelling products to market.

The ideal candidate blends strategic thinking with hands-on marketing leadership, driving consumer engagement, retail growth, and long-term brand equity in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of brand management, product marketing, consumer products, or related fields.
• Experience in toys, games, collectibles, licensing, entertainment, or consumer products.
• Proven experience managing brands and launching successful products.
• Strong analytical skills and ability to translate data into actionable business strategies.
• Excellent communication, presentation, and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Own long-term vision, positioning, and growth strategy for NeeDoh®, Lava®, Big Wheel®, and other Schylling brands.
• Develop brand and line plans, growth initiatives, and innovation roadmaps.
• Champion brand consistency across packaging, retail, digital, social media, PR, licensing, and events.
• Identify opportunities to expand brand reach through new product categories, partnerships, collaborations, licensing.
• Lead go-to-market strategies for new product launches and seasonal initiatives.
• Work with Sales to support key retail accounts and strategic growth initiatives.

Skills

Brand leadership

Strategy

Marketing analytics

Communication

Project management

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

Schylling, a nostalgic yet innovative toy company, seeks an experienced Brand Manager to lead strategy and growth for NeeDoh®, Lava®, Big Wheel®, and other portfolio brands. You will partner with Product Development, Marketing, Sales, Licensing, and Operations to bring compelling products to market.

The ideal candidate blends strategic thinking with hands-on marketing leadership, driving consumer engagement, retail growth, and long-term brand equity in a fast-paced environment.