brand manager I, North American Coffee Partnership

Starbucks Coffee Company; Seattle (WA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) matching program

Starbucks College Achievement Plan (tu

Bean Stock equity program

Paid time off and holidays

Job summary

Starbucks Coffee Company is seeking an Innovation Brand Manager for the North American Coffee Partnership (NACP) to drive RTD beverage innovation from concept to launch, partnering with PepsiCo. You will shape near-term product introductions and a 3–5 year pipeline while aligning marketing and commerce goals to accelerate growth across channels.

The role requires 5–7 years of progressive experience in brand management, product development, and cross-functional leadership, with an MBA preferred.

Qualifications

• 3+ years in marketing, brand management or product management.
• 3+ years leading development of new or existing products or strategies from conception to implementation.
• Bachelor’s degree or four years of US military experience in a related MOS/C.

Responsibilities

• Bring near-term innovation to market for RTD products from briefing to launch.
• Support long-term innovation strategy by building 3–5 year pipeline.
• Collaborate with marketing and sales to craft customer messaging and GTM strategy.
• Influence across Starbucks and PepsiCo teams to drive results.

Skills

Brand management

Marketing strategy

Cross-functional collaboration

Data-driven decision making

Education

Bachelor’s degree or equivalent military experience

Job description

Now Brewing – brand manager I, North American Coffee Partnership (NACP)! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

The Global Channel Development team leads marketing and innovation for Starbucks products delivered in channels outside of our retail coffeehouses. We do this through thoughtful partnerships with some of the world’s leading food and beverage companies. This is an exciting opportunity to work on our North American Coffee Partnership (NACP), our 30+ year partnership with Pepsi that has brought Frappuccino, Coffee & Protein, Doubleshot Energy (and many more) to life in a ready-to-drink (RTD) format.

In this role, you will help propel our powerhouse $2B+ business into the future by bringing the next generation of RTD beverage innovation to life. You will be integral in determining the future of established brands (such as Frappuccino), bringing beloved Starbucks coffeehouse beverages to life in RTD, and developing and launching totally new-to-the-world innovation. Working in this well-established joint venture, you will benefit from the PepsiCo team’s deep consumer knowledge and go-to-market expertise while you also leverage Starbucks brand equity and history of coffee and beverage quality.

As an Innovation Brand Manager, you will…

• Bring near-term innovation to market – You will be responsible for all facets of developing and launching new RTD products, including the briefing, development and implementation of consumer learning plans, packaging graphics, product formulation and much more.
• Support long-term innovation strategy – You will support the team in building the 3-5 year pipeline, leveraging macrotrends and consumer and business insight to craft a strategy that will deliver against our strategic priorities today and tomorrow.
• Support marketing and commercial objectives – You will work closely with our marketing and sales teams to craft the customer and consumer-facing messaging and influence the go-to-market strategy for our products.
• Leverage leadership and strategic thinking skills – You will influence and inspire across internal and external cross-functional partners across Starbucks and Pepsi.

We’d love to hear from people with:

• Progressive experience in product innovation, brand management, marketing, retail, or strategy consulting (5-7 years).
• Progressive experience leading large cross-functional projects - especially those with high levels of ambiguity - and gaining alignment with multiple levels of leaders.
• Progressive experience building or collaborating on consumer learning plans
• Ability to synthesize consumer and sales data to build strong, data-driven recommendations and strategies
• Ability to balance multiple priorities and meet deadlines (even in the face of shifting scope)
• Ability to communicate clearly and concisely, both orally and in writing.
• Ability to work both independently and as part of a team.
• Ability to independently resolve issues or debates across multiple stakeholders (in most situations).
• Strong interpersonal skills.
• MBA preferred.

Basic Qualifications:

• 3 or more years of experience in a role supporting marketing, brand management or product management
• 3 or more years of experience in a role leading the development of new or existing products or strategies from conception to implementation
• Bachelor’s degree or four years of US military experience in a related MOS/C.

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first‑time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.

*If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

We believe we do our best work when we're together, which is why we're onsite four days a week

Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at [e-mail] or 1(888) 611-2258.