Brand Manager - Halo Top

Wells Enterprises, Inc.; Chicago (IL); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to drive the growth of a leading frozen dessert brand. This exciting role involves crafting innovative brand strategies, collaborating on new product development, and leading impactful marketing campaigns. The ideal candidate will possess a blend of creative instincts and analytical skills, inspiring a diverse team to achieve ambitious goals. Join a forward-thinking company where your contributions will shape the future of a beloved brand and resonate with consumers across various platforms. If you are ready to make a significant impact in a vibrant and evolving market, this opportunity is perfect for you.

Qualifications

• Experience in brand management with a focus on strategic growth.
• Strong analytical and creative skills to inspire teams.

Responsibilities

• Develop and implement brand strategies to enhance market presence.
• Lead marketing campaigns and analyze performance metrics.

Skills

Brand Strategy

Analytical Skills

Creative Instincts

Team Leadership

Consumer Insights

Marketing Campaigns

Education

Bachelor's Degree in Marketing or related field

Job description

Wells Enterprises is looking for a strategic & action-oriented Brand Manager to steward the brand into its next era of growth. Reporting to the Brand Director, you will be responsible for the day-to-day management of the holistic Halo Top business. This role requires a self-starter who thrives in autonomy, commands a mix of creative instincts and analytical prowess, and can inspire a diverse cross functional team to work together to achieve complex goals.

Primary Responsibilities:

• Brand Strategy & Positioning: Develop, collaborate, and implement brand strategies that grow Halo Top’s presence in frozen desserts.
• New Product Development: Partner with product managers, R&D, and production experts to identify new products that solve consumer needs while aligning with brand positioning criteria.
• Holistic General Management: Champion the bottom-line success of the brand, identifying opportunities for improvement and partnering with cross-functional partners to capitalize on their resolution.
• Consumer Insights & Trends: Strategically conduct & analyze consumer research, market research, and syndicated data analysis to identify trends and inform go-forward plans.
• Marketing Campaigns & Activation: Lead an integrated agency team to plan & execute marketing campaigns that win the hearts and minds of consumers - including tactics such as digital, social, influencer, and traditional advertising – while ensuring brand consistency across all touchpoints.
• Sales, Retail, and E-Com Support: Collaborate with demand partners to connect brand and marketing initiatives with the goals and objectives of our customer partners, driving growth for all.
• Performance Tracking & Optimization: Measure and analyze key performance indicators, leveraging findings to adjust strategies and meet business objectives.
• Team Leadership: Lead & coach a team of (1) Associate Brand Manager, developing their skills and capabilities while delivering business results you both can be proud of.