Associate Brand Manager - Halo Top

Wells Enterprises; Chicago (IL); On-site; USD 93,000 - 132,000; Full time

Job summary

An innovative company is seeking a dynamic Associate Brand Manager to drive growth for a leading brand in the health-conscious food sector. This role involves collaborating with cross-functional teams to execute brand strategies, manage product launches, and analyze performance metrics. The ideal candidate will possess a blend of creative instincts and analytical skills, thriving in a fast-paced environment. If you are passionate about marketing and eager to make an impact in a vibrant industry, this opportunity is perfect for you.

Benefits

Comprehensive Health Benefits

Paid Time Off (PTO)

Annual Incentive Bonus

Flexible Work Environment

Qualifications

• 2-3 years of experience in brand management or marketing roles.
• Proficiency in data analysis and turning insights into strategies.

Responsibilities

• Support annual brand plans and go-to-market strategies.
• Conduct market analysis to inform strategic decisions.
• Manage product launches and promotional campaigns.

Skills

Brand Management

Analytical Skills

Creative Problem Solving

Communication Skills

Project Management

Digital Marketing

Education

Bachelor’s Degree

MBA

Tools

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

Job description

Join to apply for the Associate Brand Manager - Halo Top role at Wells Enterprises

Join to apply for the Associate Brand Manager - Halo Top role at Wells Enterprises

Get AI-powered advice on this job and more exclusive features.

Job Description

Wells Enterprises is looking for a strategic & action-oriented Associate Brand Manager to support the brand in its next era of growth. Reporting to the Brand Manager, you will be responsible for supporting the day-to-day management of the holistic Halo Top business. This role requires a self-starter who thrives in autonomy, commands a mix of creative instincts and analytical prowess, and can inspire a diverse cross functional team to work together to achieve complex goals.

Job Description

Wells Enterprises is looking for a strategic & action-oriented Associate Brand Manager to support the brand in its next era of growth. Reporting to the Brand Manager, you will be responsible for supporting the day-to-day management of the holistic Halo Top business. This role requires a self-starter who thrives in autonomy, commands a mix of creative instincts and analytical prowess, and can inspire a diverse cross functional team to work together to achieve complex goals.

Primary Responsibilities:

• Support the development and execution of annual brand plans and go-to-market strategies.
• Conduct market, consumer, and competitive analysis to inform strategic decisions & forecasting.
• Collaborate with cross-functional teams including sales, R&D, design, and supply chain to deliver projects on time and within budget.
• Manage product launches, promotional campaigns, and brand activations across digital, retail, and experiential channels
• Track and analyze brand performance metrics, including sales data, share trends, and marketing ROI.
• Assist in the development of creative briefs and marketing content that aligns with brand positioning and voice.
• Monitor category trends and identify growth opportunities or risks.
• Partner with agencies and external vendors to ensure high-quality and timely deliverables.
  
  
  

Qualifications

• Bachelor’s degree required; MBA preferred.
• 2-3 years of relevant experience in brand management, marketing, or related CPG roles. Preferably in the food & beverage industry.
• Creative problem solver with analytical skills & experience in turning data sets into actionable insights.
• Written & Verbal communication skills, with the ability to present complex ideas to diverse audiences.
• Experience executing social and/or digital marketing campaigns.
• Proficiency in Microsoft Office including Excel, PowerPoint, and Word
• Interest or understanding of the health-conscious food industry, with a passion for developing food that consumers can feel good about.
• Strong project management skills, with the ability to prioritize & manage multiple projects at once.
  
  
  

Halo Top is an innovative, high growth brand that strives to change the way consumers relate to ice cream with every decision we make. Our team operates in a fast-paced work environment that requires a bias for action, an entrepreneurial mindset, and a willingness to ‘be real’ while working together to achieve our common goals. If this sounds like an environment you’ll thrive in, we look forward to hearing from you!

The base pay range for this position is $93,959 to $131,543 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

#ZR

About Us

Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods.

Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny, lower-calorie Halo Top, the iconic Bomb Pop, and Blue Ribbon Classics.

Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at www.wellsenterprisesinc.com.

What We Offer

At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food and Beverage Manufacturing

Referrals increase your chances of interviewing at Wells Enterprises by 2x

Get notified about new Associate Brand Manager jobs in Chicago, IL.

Associate Brand Manager, Marketing – Oscar Mayer Hot Dogs

Associate Brand Manager, Innovation - Away From Home

Chicago, IL $86,400.00-$138,200.00 2 weeks ago

Chicago, IL $125,000.00-$175,000.00 3 weeks ago

Chicago, IL $65,000.00-$75,000.00 2 months ago

Assistant Brand Manager – Pet Health & Wellness

Brand Manager, Brand Growth & Innovation – Cottonelle Flushable Wipes

Social Media & Influencer Marketing Manager

Chicago, IL $79,605.00-$99,507.00 3 days ago

Paid Social and Retail Media Marketing Manager

Brand Growth and Innovation, Brand Manager - Household Care

Product Marketing Manager, Global YouTube Reputation Marketing

Lead Product Marketing Manager, Agency GTM

Brand Manager, Brand Growth & Innovation - Huggies Wipes

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.