FMCG Brand Manager - Hybrid (George)

Placements24; United States; Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Professional development opportunities

Collaborative environment

Job summary

Placements24 is seeking an innovative Brand Manager to lead brand initiatives for our FMCG portfolio in George. You will shape brand perception, drive growth, and develop compelling marketing strategies across cross-functional teams, ensuring consistency and impact.

The role requires a Bachelor's in Marketing or related field, proven FMCG brand management experience, strong brand strategy, analytics, and excellent communication. A hybrid work model and health benefits are offered.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field is required.
• Proven experience as Brand Manager or in a similar FMCG marketing role.
• Strong understanding of brand strategy, market dynamics, and consumer behavior.
• Excellent analytical, project management, and communication skills.

Responsibilities

• Develop and implement comprehensive brand marketing plans, including advertising, promotions, and digital strategies.
• Conduct market research and consumer analysis to identify trends, opportunities, and threats.
• Manage brand budgets effectively, ensuring ROI for marketing initiatives.
• Collaborate with agencies to create engaging marketing collateral and campaigns.
• Monitor brand performance metrics and adjust strategies to meet business objectives.

Skills

Brand strategy

Market dynamics

Consumer behavior

Analytical skills

Project management

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Marketing analytics tools

Job description

Placements24 is seeking an innovative Brand Manager to lead brand initiatives for our FMCG portfolio in George. You will shape brand perception, drive growth, and develop compelling marketing strategies across cross-functional teams, ensuring consistency and impact.

The role requires a Bachelor's in Marketing or related field, proven FMCG brand management experience, strong brand strategy, analytics, and excellent communication. A hybrid work model and health benefits are offered.