Brand Manager, Cookware Innovation & Growth

Newell Brands; Atlanta (GA); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Newell Brands, a global consumer goods company, is seeking a Brand Manager for Calphalon in the United States. The role focuses on developing and executing strategic brand initiatives to drive growth and profitability across cookware.

You will lead product development, manage launches, and collaborate with Sales, Finance, R&D, and Supply Chain to execute the brand plan. The ideal candidate brings 4–6+ years of brand management experience, with strong analytics, consumer insights, and

Qualifications

• 4-6+ years of brand management, marketing or related field.
• Experience in CPG or consumer durables preferred.
• Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data.
• Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor actions to drive leadership brand sales.
• Strong analytical skills with the ability to translate insights into action.
• Experience leading product launches and innovation projects.
• Demonstrated ability to manage multiple priorities and drive results in a fast-paced environment.
• Strong communication and storytelling skills.
• Collaborative mindset with the ability to influence cross-functional teams.
• Curiosity and passion for consumer insights and data-driven decision-making.
• High levels of accountability and ownership.
• Demonstrated ability to deliver results.

Responsibilities

• Lead cookware product development and launches, ensuring delivery on time and in full.
• Oversee commercialization of new launches, including readiness with creative, packaging designs, content, etc.
• Help lead creation of long-term innovation funnel while aligning with brand strategy.
• Support Annual Brand Plan development with a focus on core cookware business.
• Own on-going performance of cookware portfolio while leveraging data sources (POS, eCommerce, consumer research, digital analytics) to track successes and identify opportunities
• Support creation of sell-in materials to support U.S. launches.
• Exhibit strong collaboration with cross functional partners. Collaborate closely with Sales, Finance, R&D, Supply Chain, and Marketing partners to deliver on key initiatives
• Support growth of DTC channel, including promotional activations and new product launches.

Skills

Brand management

CPG experience

Consumer insights

Analytics

Product launches

Cross-functional collaboration

Storytelling

Ownership & accountability

Tools

AC Nielsen

IRI

NPD

Job description

Newell Brands, a global consumer goods company, is seeking a Brand Manager for Calphalon in the United States. The role focuses on developing and executing strategic brand initiatives to drive growth and profitability across cookware.

You will lead product development, manage launches, and collaborate with Sales, Finance, R&D, and Supply Chain to execute the brand plan. The ideal candidate brings 4–6+ years of brand management experience, with strong analytics, consumer insights, and